“Collect data, collect more data, even more data, put it next to other data, look at it for a long time, figure out what’s wrong, fix it. ;p – Love.Marketing”
Definition: The process of identifying and analyzing a website or digital footprint of an online business or brand in order to determine errors and or missed opportunities. Errors or penalties from google algorithm changes to cloning an entire website from one platform to another so as to not disrupt past and current seo efforts and keyword rankings. Forensic SEO can also be used to gain missed opportunities by data digging and analyzing competitors digital footprint and finding keyword opportunities beyond basic SEO research.
WHAT IS FORENSIC SEO USED FOR?
Forensic SEO is applied commonly in attempts to recover from google penalties caused from buying bad backlinks or general bad practices in website design. The best way to avoid penalty, is to hire an agency with 20+ years of experience. This way they know both the past and present of SEO through experience.
We have applied Forensic SEO specifically when it comes to cloningan already ranking website. New clients come to us with websites that their previous provider has build with a custom interface or a white labeled wordpress in which they have limited or no true admin access in order to expand on SEO or SEM campaigns. These “locked out” website design and SEO providers are disabling the site owners ability to hire outside SEO or content creation services let alone doing it in house or through consultation.
This is still a common practice in San Antonio, TX by web design agencies. They do this to lock in clients preventing them from taking everything with them should they switch.
When the client leaves and wants to take their website with them (after they’ve rightfully paid for it). They have no idea the SEO part of the site is being destroyed when a website is lost and goes though a rebuild without carrying over everything single aspect of the original website.
“Love.MarketingBelieves in Educating Clients on How to Own, Access and Control their Digital Business Assets.”
WHEN DO I NEED TO HIRE FORENSIC SEO SERVICES?
If you have an SEO specialist then they should let you know of any penalties. If you don’t have a SEO Specialist, claim your Google Console with a google account and after you verify ownership and go to manual actions under security and manual actions.
HIRE FORENSIC SEO WHEN
You think you have a penalty from google
You think you have lost ranking
You want to know about your digital footprint
Your under a “locked” platform and want full control of your business asset