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    Case study

    Retail marketing campaign

    SEOWebFacebook AdsCreativeretail
    15
    Deliverables shipped
    16
    Total updates
    Sep 23, 2026 – Oct 9, 2026
    Date range
    SEO
    Primary service

    Results at a glance

    Proof points from across the engagement.

    10 edge redirect rules
    28/28 legacy URLs verified
    41 meta descriptions rewritten
    per-page canonicals
    analytics tracking fix
    34 routes verified
    65 images load
    checkout smoke-tested

    What we did

    A timeline of updates, most recent first.

    October 2026

    SEOShipped

    Completed a post-launch technical SEO cleanup for an ecommerce brand: legacy URL 301 redirects at the edge, per-page canonical tags, rewritten meta descriptions, and an analytics tracking fix.

    10 edge redirect rules28/28 legacy URLs verified41 meta descriptions rewrittenper-page canonicalsanalytics tracking fix
    2 hours ago
    WebIn progress

    Completed a launch-day QA review of a newly launched retail storefront: 34 routes and 65 images verified, checkout smoke-tested, and a prioritized list of redirect, canonical, and structured-data fixes.

    34 routes verified65 images loadcheckout smoke-tested31-URL sitemapprioritized fix list
    8 hours ago
    WebShipped

    Shipped a real Shopify cart and checkout to a retail brand's new site — stock-aware product variants, a cart drawer, and conversion tracking on add-to-cart and checkout.

    real Shopify cartShopify checkout handoff11 product variants resolvingadd_to_cart + begin_checkout events
    1 day ago
    WebShipped

    Staged a non-destructive DNS cutover for a retail brand's new site — set up a Cloudflare zone, staged DNS records and worker routes, and preserved the existing email record; the live site stayed untouched.

    1 Cloudflare zone3 worker routesDNS records stagedemail record preserved
    1 day ago

    September 2026

    Facebook AdsShipped

    Stood up an agency-managed Meta ads account for a skincare ecommerce retailer and drafted the client access hand-off, with pixel and conversion setup queued next.

    1 Meta ad account createdclient access hand-off draftedpixel + conversion setup queued
    11 days ago
    WebShipped

    Completed a review-ready polish pass on an indie skincare e-commerce brand — the responsive hero now scales like the source theme, plus a mobile QA sweep at 390px.

    2 pull requestsresponsive hero rebuild390px mobile QA
    2 weeks ago

    Explore these services

    The service areas this project draws on.

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