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    Case study

    Automotive marketing campaign

    AutomationWebautomotive
    2
    Deliverables shipped
    11
    Total updates
    Sep 17, 2026 – Sep 24, 2026
    Date range
    Automation
    Primary service

    Results at a glance

    Proof points from across the engagement.

    3 customer interviews
    3-interview synthesis
    7 backlog items defined
    2 carrier discovery interviews
    10 cross-interview patterns
    6 follow-up tasks logged
    1 competitor app teardown
    6 load-board integration models documented

    What we did

    A timeline of updates, most recent first.

    September 2026

    AutomationIn progress

    Completed a third customer discovery interview and synthesized findings across three carrier interviews to validate product positioning and monetization for a load-matching automation product.

    3 customer interviews3-interview synthesis7 backlog items defined
    2 weeks ago
    AutomationIn progress

    Completed a second customer discovery interview with an owner-operator trucking carrier and mapped cross-interview patterns across operations, broker vetting and tooling preferences.

    2 carrier discovery interviews10 cross-interview patterns6 follow-up tasks logged
    2 weeks ago
    AutomationIn progress

    Completed a read-only teardown of a competitor AI trucking-back-office app — mapped its integrations, onboarding fields and matching config to feed our own product backlog.

    1 competitor app teardown6 load-board integration models documented5 backlog items identified
    2 weeks ago
    AutomationIn progress

    Completed the first customer discovery interview for a trucking fleet automation platform - mapped the daily workflow of a mid-size carrier across 9-10 load boards and prioritized a 12-item product backlog.

    1 fleet owner interview9-10 load boards mapped12 backlog items prioritized
    2 weeks ago
    WebShipped

    Shipped an admin team-management page for a logistics software platform and fixed a broken signup trigger that left every new user without a profile or role — admins can now add teammates by email.

    admin team page shippedemail-based role invitessignup trigger bug fixed
    2 weeks ago
    AutomationIn progress

    Ported a core platform feature into a white-label brand build under the shared branding contract - zero failed hunks, no brand-layer files touched - then squash-merged and deployed.

    5 files portedzero failed hunksno brand-layer files touchedmerged and deployed
    2 weeks ago

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