Completed a third customer discovery interview and synthesized findings across three carrier interviews to validate product positioning and monetization for a load-matching automation product.
Automotive marketing campaign
Results at a glance
Proof points from across the engagement.
What we did
A timeline of updates, most recent first.
September 2026
Completed a second customer discovery interview with an owner-operator trucking carrier and mapped cross-interview patterns across operations, broker vetting and tooling preferences.
Completed a read-only teardown of a competitor AI trucking-back-office app — mapped its integrations, onboarding fields and matching config to feed our own product backlog.
Completed the first customer discovery interview for a trucking fleet automation platform - mapped the daily workflow of a mid-size carrier across 9-10 load boards and prioritized a 12-item product backlog.
Shipped an admin team-management page for a logistics software platform and fixed a broken signup trigger that left every new user without a profile or role — admins can now add teammates by email.
Ported a core platform feature into a white-label brand build under the shared branding contract - zero failed hunks, no brand-layer files touched - then squash-merged and deployed.
More case studies
Other projects from our studio.
Scoped a staff-only paperwork area inside a trailer-rental firm's web portal - internal collections files kept off the client-facing view, with multiple files supported per account.
View case →WebDiagnosed and repaired an orphaned vehicle record in a leasing platform's inventory — a single-row data fix that restored the record to the assignment picker, verified by read-back.
View case →WebRemoved all email addresses from a car service company website codebase and published the update — form delivery moved server-side and structured-data email fields stripped.
View case →Ready to see results like these?
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