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    Case study

    Roofing marketing campaign

    WebSEOTrackingroofing
    3
    Deliverables shipped
    3
    Total updates
    Sep 27, 2026 – Sep 29, 2026
    Date range
    Web
    Primary service

    Results at a glance

    Proof points from across the engagement.

    182 prerender cache keys purged
    sitemap verified (175 URLs)
    redirects verified as Googlebot
    2 pages removed
    5 posts cleaned
    sitemap 177 to 175 URLs
    redirects added
    site deployed to production

    What we did

    A timeline of updates, most recent first.

    September 2026

    WebShipped

    Published a website content update that removed retired service pages, purged the prerender cache, and verified the redirects and sitemap live as Googlebot.

    182 prerender cache keys purgedsitemap verified (175 URLs)redirects verified as Googlebot
    4 weeks ago
    SEOShipped

    Removed off-brand service content from a roofing company website and redirected the retired pages, trimming the sitemap from 177 to 175 URLs.

    2 pages removed5 posts cleanedsitemap 177 to 175 URLsredirects added
    4 weeks ago
    TrackingShipped

    Deployed a client website to production with a conversion-tracking fix: phone-click events now fire exactly once per click and the prerender cache was purged so crawlers see the update.

    site deployed to productionduplicate phone_click fix liveprerender cache purged
    4 weeks ago

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    The service areas this project draws on.

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