Google Ad Grants for Nonprofits
The Google Ad Grant gives eligible nonprofits up to $10,000/month in free Google Search ads. Most grant accounts underperform or get suspended. We build and run them so the traffic turns into donations, volunteers, and event registrations.
What the Google Ad Grant gives your nonprofit
Eligible 501(c)(3) organizations can receive up to $10,000 per month in free Google Search advertising. That is a large, recurring source of qualified traffic — people actively searching for the cause, the service, or the event you run — at no ad cost to the organization.
Why most grant accounts underperform
The grant comes with strict rules: a 5% click-through-rate floor, mandatory conversion tracking, keyword-quality and bidding limits, and ongoing compliance checks. Accounts that ignore them stall out or get suspended, and the free budget goes unused. Getting real results takes an account built for the grant's constraints, not a copy of a paid campaign.
How we run Google Ad Grants
We handle eligibility and Google for Nonprofits verification, build a compliant account structure, set up conversion tracking that satisfies the program requirements, write ad copy that clears the quality bar, and manage the account to keep it above the CTR floor. Every change is measured against real conversions — donations, form fills, and event signups — not vanity clicks.
Paired with paid and social when it matters
For time-sensitive pushes like fundraising events, we pair the grant's search coverage with paid social (Facebook and Instagram) and conversion tracking across both, so awareness, ticket sales, and donations are captured and optimized together.
Related services
If your nonprofit isn't using its Google Ad Grant — or it's live but not converting — we can audit it and get it working.
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