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    Facebook Ads for Nonprofits

    Facebook and Instagram are where your supporters already spend their time. We build nonprofit campaigns that turn that attention into donations, event registrations, and volunteers, and we track every dollar so you know what worked.

    Built for the way nonprofits actually raise money

    A fundraising event, a year-end giving push, a volunteer drive, each needs a different campaign, audience, and message. We build the right structure for the goal instead of boosting a post and hoping, so your budget reaches the people most likely to give and show up.

    Warm audiences do the heavy lifting

    Your past donors, event attendees, and engaged followers convert far better than cold traffic. We put your spend where the return is highest and expand carefully from there, so more of every dollar goes to results and less to guesswork.

    Tracked, so you can prove impact

    We set up conversion tracking across the funnel, landing page visits, ticket clicks, and donations, so you can see cost per result and report real outcomes to your board, not vanity metrics.

    Creative that fits the moment

    Bilingual where it matters, event-ready, and on-brand, with vertical formats built for Stories and Reels so your message looks native everywhere it runs.

    Recent work in this area

    Real projects from our studio. Client details are kept private.

    Facebook Ads

    Launched a Halloween fundraising event ad campaign and scheduled a fall art gala campaign for a nonprofit, both with Advantage+ AI text variations disabled and landing-page-view optimization.

    2 ad campaigns4 ad setslanding page viewsAI text variations off
    Facebook Ads

    Cleaned up live Facebook ad campaigns after an event season: retired outdated Messenger auto-replies, restored ads paused in error, and sent the final performance report.

    Auto-replies retiredPaused ads restoredFinal campaign report
    Facebook Ads

    Raised the daily budgets on two live Facebook ad sets to spend a nonprofit client's approved event budget, after a diagnostic found a prior budget edit had reset the ad sets' learning phase.

    2 ad sets rebudgeted4 live ad sets auditedread-back verified
    Facebook Ads

    Raised daily budgets on a live event-traffic ad campaign and launched a second campaign for an upcoming gala, every ad set verified ACTIVE with scheduled stop dates.

    2 campaigns scaled or launched4 ad sets set ACTIVEstop dates verified
    Facebook Ads

    Reviewed the first five days of a live Facebook ads campaign for a nonprofit fundraising event: 567 link clicks at a 4.53% click-through rate, with a mid-flight budget recommendation.

    5 days of delivery data567 link clicks21,133 impressions4.53% CTR
    Facebook Ads

    Launched a Facebook traffic campaign for a nonprofit's October fundraiser - activated 3 bilingual ads across 2 audience segments with a scheduled hard stop at event close and UTM-tracked destination links.

    1 traffic campaign2 ad sets3 adsbilingual creativescheduled hard stop
    Facebook Ads

    Built and staged a Facebook ad campaign for a non-profit's October event push, 4 ad creatives and 6 ads created with UTM-tagged landing links, all held paused.

    4 ad creatives6 ads4 ad setsUTM-tagged links
    Facebook Ads

    Received client go-ahead on a two-event October Facebook ads build, budgets cleared, a ticketing-page issue resolved, and 2 campaigns with 4 ad sets staged and paused pending ad creation.

    2 campaigns4 ad sets4 creatives staged5 client questions answered
    Facebook Ads

    Built two Facebook ad campaigns for a nonprofit events client - 2 campaigns, 4 ad sets and 4 bilingual creative sets, staged paused pending client sign-off.

    2 campaigns4 ad sets4 bilingual creative assetslanding-page optimization
    Facebook Ads

    Submitted a Facebook ad account for business verification, clearing the way to lift a platform-imposed daily spending cap ahead of a nonprofit fundraising season.

    business verification submittedportfolio confirmed eligible for verificationreview in progress
    Facebook Ads

    Ran a full read-only audit of a nonprofit Facebook ad account to confirm all campaign delivery had stopped, 34 campaigns and 27 live ads reviewed, no spend recorded on either of the last two days.

    34 campaigns audited27 live ads reviewedzero-spend confirmation
    Facebook Ads

    Shipped the closing report for a non-profit event Facebook ad campaign, an 8-page PDF with key metrics, per-ad and per-campaign tables, lessons learned and next steps, plus a client email draft.

    8-page PDF reportdaily delivery chartper-ad and per-campaign tablesclient email draft
    Facebook Ads

    Closed out a 13-day Facebook and Instagram ad campaign promoting a nonprofit scholarship parade and delivered the final performance report covering ad delivery, audience, search results, and lessons learned.

    13-day flight27,077 impressions2,191 clicks87 RSVPsper-ad performance report
    Facebook Ads

    Reallocated a Meta ad account ahead of a non-profit event night: reactivated one paused campaign and paused two underperforming ads, each status change confirmed by API read-back.

    1 campaign reactivated2 ads paused3 status changes confirmed by API read-back
    Facebook Ads

    Paused an underperforming event-response campaign, moved its budget into three ticket-driving ad sets, launched the campaign first video ad, and rewrote both Messenger auto-replies to link to the ticket page.

    3 ad sets re-budgeted1 video ad launched2 Messenger auto-replies rewritten
    Facebook Ads

    Drafted a client performance report for a nonprofit parade campaign, 8 days of Meta ad delivery, platform split, age-skew analysis and organic search data consolidated into one review-ready email.

    8 days of Meta ad deliveryplatform split analysisage-skew audience analysisorganic search traffic analysis
    Facebook Ads

    Connected a non-profit Facebook and Instagram ad account to our agency portfolio through the Meta Marketing API and confirmed live read access.

    3 shared assetssystem user configuredread-only API test passedaccount active
    Facebook Ads

    Verifying donation tracking between the fundraising platform and Facebook

    Facebook Ads

    Optimized a live campaign, added warm retargeting audiences and rebalanced ad-set budgets

    4 warm audiencesad-set splitcreative refresh
    Facebook Ads

    Launched a full Facebook & Instagram campaign to promote a nonprofit's fundraising event

    3 campaigns3 ad sets8 adsconversion tracking
    Facebook Ads

    Reviewed live performance and shifted budget toward the top-performing bilingual creative

    bilingual creativebudget reallocated

    If your nonprofit has an event or campaign coming up, we can build the ads and the tracking to make it land.

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