Reviewed 10 zero-conversion search terms on a home-services Google Ads account; all were core service-intent terms, so none were negated and all were surfaced for human review.
10 search terms reviewedshared negative-keyword list0 negatives applied
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Google Ads for Home Services
When someone needs a roofer or a plumber, they search, and they call fast. We run Google Ads for home-services businesses so you're the one they call, without paying for the clicks that never turn into work.
Jobs, not tire-kickers
Home-services clicks are expensive, so targeting has to be tight. We focus your budget on high-intent, in-area searches from people ready to book, and filter out the price-shoppers and out-of-area traffic that drain a budget.
Stop paying for clicks that never call
We continuously prune the searches that cost money and never convert, so your spend concentrates on the terms that actually produce calls and booked jobs.
Every lead tracked
Calls and form fills are tracked as conversions, so you can see cost per lead and know the campaign is paying for itself, essential when every job is worth real money.
Built for local demand
Your service area, your seasons, your highest-margin services, the account is shaped around how home-services demand actually behaves, not a generic template.
Recent work in this area
Real projects from our studio. Client details are kept private.
Ran a zero-conversion keyword-waste cleanup on a Google Ads account for a home-services flooring retailer - added 12 exact-match negatives from a 30-day search-term review.
12 negatives added30-day zero-conversion terms reviewednegative keyword list updated
Ran a consolidated Google Ads keyword-waste audit for a home-services account - 0 negatives needed, as every zero-conversion search term was core service intent pointing to a tracking gap.
10 zero-conversion terms reviewed0 negatives appliedshared negative list audited
Ran a search-term cleanup on a home services ad account — added 24 exact-match negative keywords to cut wasted spend while protecting core service intent.
24 negative keywords150 search terms reviewed1 shared negative list
Applied 16 exact-match negative keywords to a flooring brand's Google Ads account, blocking competitor and off-service terms while protecting core product queries.
16 negative keywordscompetitor + off-service terms1 shared negative set
Ran a Google Ads keyword-waste audit for a home-services account — reviewed served search terms across 30 days; 0 negatives needed and a conversion-tracking gap was flagged.
10 search terms reviewed0 negatives appliedconversion-tracking gap flagged
Ran a Google Ads keyword-waste cleanup for a home-services account; no negatives applied because every zero-conversion search term was core service intent.
41 zero-conversion terms reviewed231-term shared negative list0 negatives applied
Reviewed 30 days of Google Ads search terms for a home services account - audited 231 negative keywords, applied 0 new exclusions and surfaced 10 core-intent terms for human review.
231 negative keywords audited10 search terms reviewed0 exclusions applied
Ran a keyword-waste cleanup on a home-services Google Ads account, adding 14 exact-match negative keywords to filter zero-conversion competitor and supplier searches.
14 negative keywordsexact match onlycompetitor + supplier terms filtered
Ran a keyword-waste cleanup on a home-services Google Ads account, auditing zero-conversion search terms and confirming core service terms were correctly left untouched.
42 search terms reviewed10 surfaced for review0 negatives applied
Ran a keyword-waste cleanup across an account's search terms, reviewing zero-conversion queries and holding every core-intent term for human review instead of negating it.
11 search terms reviewed0 negatives appliedshared negative list audited
Ran a 30-day keyword-waste review on a flooring retailer Google Ads account: 941 zero-conversion search terms audited, 18 off-target supplier terms confirmed already excluded from the shared negative list.
941 zero-conversion search terms reviewed18 off-target terms confirmed already excluded
Ran a keyword-waste cleanup pass on a home-services Google Ads account: 44 non-converting search terms reviewed over 30 days, 11 core service terms surfaced for human review, no negatives applied.
44 search terms reviewed11 core terms surfacednegative-keyword list audited
Ran a Google Ads keyword-waste cleanup for a home-services account: 11 zero-conversion search terms surfaced, all core-service intent, so none were negated and no negative-keyword writes were made.
11 search terms audited0 negatives applied30-day window
Ran a keyword-waste audit on a home-services Google Ads account: 9 zero-conversion search terms reviewed, 0 negatives applied — all were core-service intent, so reach was preserved.
9 zero-conversion terms reviewed0 negatives appliedshared negative list unchanged
Ran a daily Google Ads keyword-waste audit - 48 served search terms reviewed across 30 days; 0 negatives applied since all were core-intent, and a conversion-tracking gap was flagged.
48 served terms reviewed30-day search-term pull0 negatives appliedconversion-tracking audit flagged
Ran a daily Google Ads account review - audited conversion tracking, bid strategy and search-term waste across the active campaign set.
12-section account review12 obvious-waste terms reviewed174-member negative-keyword list
Ran a daily Google Ads review for a home-services company — audited a 7-day account snapshot, search terms, conversion tracking and negative-keyword coverage; 0 changes applied pending a lead-form tracking fix.
12-section review7-day account snapshot48 search terms audited0 changes applied
Completed a daily Google Ads audit for a home-services account — reviewed search terms, impression share, budgets and conversion tracking; no wasteful spend negated because every served term is core-service.
daily account audit12 review sectionsconversion tracking checkedsearch-term waste sweep
Ran a daily Google Ads optimization review for a home-services client — audited the search-terms report, negative-keyword coverage, conversion tracking, and landing-page attribution.
12-point account audit47 search terms reviewedconversion tracking verified
Ran a daily Google Ads account review for a flooring company — audited 12 health categories and applied 6 exact-match negative keywords to cut off-target supplier traffic.
6 negative keywords12-section account review1 active campaign audited
Ran a daily Google Ads review for a home-services account — audited 30 days of search terms, conversion tracking, landing pages and budget pacing; no wasteful terms found so no changes were applied.
full 30-day search-term audit12-point account review0 wasteful terms found
Audited 30 days of Google Ads search terms for a flooring retailer and added 2 exact-match negatives to block zero-conversion lumber-yard traffic, after screening 953 served terms.
953 search terms reviewed151 zero-conversion terms audited2 exact-match negatives added
Ran a daily keyword-waste sweep on a home-services Google Ads account — audited 30 days of served search terms, confirmed zero terms to negate, and flagged a conversion-attribution gap on core-service queries.
30-day search-term audit9 zero-conversion terms reviewed0 negatives appliedconversion-tracking gap flagged
Reviewed a home-services Google Ads account and prioritized today’s open optimization items — 8 TODOs across budget pacing, brand coverage, conversion tracking and missing ad assets.
8 TODO items surfaced3 priority tiersimpression-share reviewad asset gaps
Ran a daily Google Ads optimization review for a home-services account: audited search terms, negative-keyword coverage, landing pages and conversion tracking; no changes applied this run.
1 active search campaign30-day search-terms sweepnegative-list coverage checklanding-page + conversion-tracking audit
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