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    Case study

    Healthcare marketing campaign

    TrackingGoogle Adshealthcare
    2
    Deliverables shipped
    4
    Total updates
    Oct 12, 2026 – Nov 12, 2026
    Date range
    Tracking
    Primary service

    Results at a glance

    Proof points from across the engagement.

    Call clicks tracked
    Booking clicks tracked
    1 unified lead event
    3 insurers listed
    21 of 21 paused
    0 left enabled
    verified by API read
    3 campaigns

    What we did

    A timeline of updates, most recent first.

    November 2026

    TrackingIn progress

    Prepared the conversion tracking fixes for a healthcare clinic's Google Ads — site-wide click tracking for calls and bookings, one consolidated lead event, and cleaner booking links.

    Call clicks trackedBooking clicks tracked1 unified lead event3 insurers listed
    14 hours ago
    Google AdsIn progress

    Switched off all 21 auto-apply recommendation types in a Google Ads account, then verified the result independently: 21 paused, 0 enabled.

    21 of 21 paused0 left enabledverified by API read
    21 hours ago
    Google AdsShipped

    Built three paused Google Search campaigns for a healthcare practice — brand, non-brand and treatment-specific — with tight geo targeting, call assets and negative keyword lists.

    3 campaigns48 keywords104 negative keywordsclick-to-call enabled
    23 hours ago

    October 2026

    Google AdsShipped

    Audited an all-time Google Ads account for a healthcare clinic — 4 campaigns, 15 conversion actions and 2,551 clicks reviewed, with a four-phase improvement plan.

    4 campaigns audited15 conversion actions reviewed2,551 clicks analyzed4-phase improvement plan
    4 weeks ago

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    The service areas this project draws on.

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