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    Case study

    Home Services marketing campaign

    TrackingWebLocal SEOSEOhome services
    11
    Deliverables shipped
    16
    Total updates
    Oct 15, 2026 – Nov 4, 2026
    Date range
    Tracking
    Primary service

    Results at a glance

    Proof points from across the engagement.

    3 new dimensions
    lead problem captured
    preferred time captured
    button-level call attribution
    8-option request form
    4 trust cards
    3 lead actions tracked
    preferred day + time

    What we did

    A timeline of updates, most recent first.

    November 2026

    TrackingShipped

    Registered 3 event-scoped dimensions in analytics so form lead details — problem type, preferred time window and which button was clicked — now show in standard reports.

    3 new dimensionslead problem capturedpreferred time capturedbutton-level call attribution
    1 day ago

    October 2026

    WebShipped

    Published an upgraded request-service form with a problem dropdown and preferred day and time, a new trust section, and automated lead tracking on a home-services site.

    8-option request form4 trust cards3 lead actions trackedpreferred day + time
    7 days ago
    Local SEOIn progress

    Sent the owner a step-by-step fix to update a stale phone number in his email signature so it matches the website and Google listing.

    1 number alignedwebsite matchedGoogle listing matched
    7 days ago
    WebShipped

    Built and merged a request-service form with a 9-option issue dropdown, preferred day and time window, plus a promise section and call tracking by page section for a home services website.

    9 issue optionspreferred day & timecall tracking17 checks passed
    7 days ago
    WebIn progress

    Delivered a booking and membership-plan recommendation for an HVAC contractor — scoped a request-service form, a sticky call/text bar, and a customer membership plan.

    1 booking flow scoped2-3 membership plans outlined1 customer promise section drafted
    7 days ago
    WebIn progress

    Audited the online booking journey of a home services competitor and prepared a recommendation covering online scheduling and a recurring maintenance membership plan.

    2 booking gaps identified2 features benchmarkedmembership plan scoped
    7 days ago

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