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    Case study

    Home Services marketing campaign

    AutomationFacebook AdsTrackingGBPhome services
    7
    Deliverables shipped
    16
    Total updates
    Sep 17, 2026 – Oct 8, 2026
    Date range
    Automation
    Primary service

    Results at a glance

    Proof points from across the engagement.

    3 API routes
    signed lead ingestion
    exactly-once email
    fail-closed auth
    6 leads captured
    5 qualified
    4 ad placements
    hourly delivery

    What we did

    A timeline of updates, most recent first.

    October 2026

    AutomationShipped

    Built and deployed a server-side Meta lead webhook that classifies each incoming lead as qualified or raw and routes it with exactly-once email delivery, failing closed until configured.

    3 API routessigned lead ingestionexactly-once emailfail-closed auth
    1 day ago
    Facebook AdsIn progress

    Reviewed day-one performance of a Facebook lead-generation campaign: 6 leads captured and 5 passed qualification, with the ad set still in the learning phase.

    6 leads captured5 qualified4 ad placements
    2 days ago
    AutomationShipped

    Set up automated email alerts that deliver new Facebook lead-form submissions to the client's team, with duplicate suppression so no lead is announced twice.

    hourly deliveryduplicate suppressionemail alerts to 3 team inboxes
    2 days ago
    Facebook AdsShipped

    Launched a Facebook lead-gen campaign for a pool building client — campaign, ad set and 4 video ads are now live with a qualifying lead form.

    1 campaign1 ad set4 video adsqualifying lead form
    3 days ago
    Facebook AdsIn progress

    Drafted the client-facing relaunch outline for a paused Facebook lead-gen campaign - ad copy and headline, a qualifying-question form, geo and age targeting, and previews for approval.

    ad copy + headlinequalifying-question formgeo + age targeting4 ad previews
    3 days ago
    Facebook AdsShipped

    Built a paused Facebook lead-generation relaunch for a pool builder: a qualifying lead form, one campaign, one ad set, and four video ads staged for review before activation.

    1 lead form1 campaign1 ad set4 video ads
    4 days ago

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