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    Case study

    Home Services marketing campaign

    ContentFacebook AdsAutomationTrackingGBPhome services
    8
    Deliverables shipped
    21
    Total updates
    Sep 17, 2026 – Nov 11, 2026
    Date range
    Content
    Primary service

    Results at a glance

    Proof points from across the engagement.

    3 accounts connected
    Facebook + Instagram
    Business profile added
    YouTube pending owner access
    61 leads
    39 qualified (64%)
    30-day review
    creative refresh plan

    What we did

    A timeline of updates, most recent first.

    November 2026

    ContentIn progress

    Connected a home-services client's Facebook, Instagram and business-profile accounts to the social scheduler; the YouTube channel still needs owner-level access before it can be added.

    3 accounts connectedFacebook + InstagramBusiness profile addedYouTube pending owner access
    11 hours ago
    Facebook AdsShipped

    Reviewed 30 days of Meta lead-gen performance for a pool builder: 61 leads, 39 qualified, with a plan to refresh creative, tighten follow-up and cut wasted spend.

    61 leads39 qualified (64%)30-day reviewcreative refresh plan
    4 days ago

    October 2026

    Facebook AdsIn progress

    Cleared the final Facebook lead backlog for a pool-building client — all 38 form leads emailed, with qualified and raw leads routed separately.

    38 leads delivered5 catch-up sendsqualified/raw routing
    2 weeks ago
    Facebook AdsIn progress

    Cleared a backlog of 27 inbound Facebook ad inquiries for a pool contractor, classifying each against the client's qualification rules and routing qualified leads to the client.

    27 leads processed16 qualified routed11 filtered outdedupe-checked
    3 weeks ago
    Facebook AdsIn progress

    Reviewed week one of a Facebook lead campaign — 28 leads from 4 creative variants, cost per lead trending down, ad set still in the learning phase.

    28 leads4 ad creative variants6 placements
    3 weeks ago
    AutomationShipped

    Built and deployed a server-side Meta lead webhook that classifies each incoming lead as qualified or raw and routes it with exactly-once email delivery, failing closed until configured.

    3 API routessigned lead ingestionexactly-once emailfail-closed auth
    4 weeks ago

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    The service areas this project draws on.

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