Built and deployed a server-side Meta lead webhook that classifies each incoming lead as qualified or raw and routes it with exactly-once email delivery, failing closed until configured.
Home Services marketing campaign
Results at a glance
Proof points from across the engagement.
What we did
A timeline of updates, most recent first.
October 2026
Reviewed day-one performance of a Facebook lead-generation campaign: 6 leads captured and 5 passed qualification, with the ad set still in the learning phase.
Set up automated email alerts that deliver new Facebook lead-form submissions to the client's team, with duplicate suppression so no lead is announced twice.
Launched a Facebook lead-gen campaign for a pool building client — campaign, ad set and 4 video ads are now live with a qualifying lead form.
Drafted the client-facing relaunch outline for a paused Facebook lead-gen campaign - ad copy and headline, a qualifying-question form, geo and age targeting, and previews for approval.
Built a paused Facebook lead-generation relaunch for a pool builder: a qualifying lead form, one campaign, one ad set, and four video ads staged for review before activation.
September 2026
Explore these services
The service areas this project draws on.
More case studies
Other projects from our studio.
Updated a home-services Google Business Profile primary phone number to restore callable contact after their tracking line went down; Google approved the edit and it is now live.
View case →TrackingMarked form, lead-capture and phone-click events as conversions in Google Analytics and confirmed the business profile's website link is now live with campaign tagging.
View case →AutomationScoped a lead-and-job management system for a land clearing and site work company, covering the database schema, intake gates, and a compiled inventory of inbound leads.
View case →Ready to see results like these?
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