← Back to Love.Marketing
    Service

    Google Business Profile Optimization

    Your Google Business Profile is often the first, and only, thing a local customer looks at before deciding. We optimize it end to end so you appear in the map pack, look like the obvious choice, and turn views into calls, directions, and visits.

    The profile decides the click

    Before anyone reaches your website, they judge you on your Google profile, the photos, the reviews, the hours, the categories. If it's thin or out of date, you lose the customer there. We make sure it earns the click.

    Optimized for how Google ranks local

    The right primary and secondary categories, complete and consistent information, regular posts and photos, and an active review presence all feed how Google ranks you locally. We keep every one of those signals working in your favor.

    Turned into calls and visits

    An optimized profile isn't a vanity exercise, it's a conversion surface. We shape it so more of the people who find you take the next step: call, request directions, or book.

    Kept current

    Profiles drift, hours change, information goes stale, competitors catch up. We keep yours accurate and active so it stays a strength, not a liability.

    Recent work in this area

    Real projects from our studio. Client details are kept private.

    GBP

    Published three Google Business Profile posts promoting a non-profit's upcoming fall events, ending a 62-day dormancy on the listing, each with a tracked learn-more link to the matching event page.

    3 posts published62-day gap closed3 tracked learn-more links3 fall events covered
    GBP

    Updated a home-services Google Business Profile to 24/7 hours, reported an off-topic 1-star review to Google, and replied to a new 5-star customer review.

    24/7 hours set1 review reportednew 5-star replied
    GBP

    Audited an automated review-approval email that routed internal draft copy into a client inbox, sent a same-day correction, and traced the routing misconfiguration.

    1 misrouted emailsame-day correctionrouting traced
    Local SEO

    Repointed every map link on a dealer website from an address search to the verified Google Business Profile listing, and added hasMap structured data.

    4 map touchpointshasMap schemalisting verified
    GBP

    Completed a Google Business Profile cleanup for a restaurant, corrected parking and delivery attributes, set holiday special hours, and answered 10 backlogged customer reviews.

    7 parking attributes verifiedholiday hours set10 backlog replies posted100 reviews, 4.4 average
    GBP

    Published the first Google Business Profile post for a home-services contractor, an intro post with a learn-more call to action and a real job photo.

    1 GBP post1 job photolearn-more CTA
    GBP

    Added 8 real job photos to a service-area Google Business Profile, refreshing imagery that was more than a year old.

    8 job photosservice-area profileprofile imagery refreshed
    GBP

    Launched a Google Business Profile for a San Antonio food-and-beverage business: first post published with a booking call-to-action, logo branding applied, and the profile description optimized for local search.

    first GBP post livelogo uploadedbooking CTAprofile description optimized
    GBP

    Cleaned up a verified Google Business Profile to match the website, 10 service areas, 5 categories, a rewritten description, and replies to 13 five-star reviews.

    13 review replies10 service areas5 categoriesdescription rewritten
    Local SEO

    Audited an HVAC company's site repo for phone numbers, confirmed the new main line sitewide, and shipped a fix removing the last stale old-number references so the build tooling cannot reintroduce them.

    Sitewide repo audit3 stale references fixedZero old numbers remaining
    GBP

    Corrected parking details on a bakery's Google Business Profile after resolving attribute questions, confirming free lot and garage options while keeping street parking marked paid.

    7 parking fields setPets settings verifiedCategories reconfirmed
    Local SEO

    Shipped on-site local SEO for an HVAC contractor, embedded the verified Google Business Profile map, added a review CTA, and strengthened HVACBusiness schema to separate it from a similarly-named competitor.

    GBP map embedreview CTA addedHVACBusiness schema4 footer/NAP updates
    GBP

    Invited the business owner as an Owner on a Google Business Profile and emailed step-by-step instructions to accept the invite and complete Google's required video verification.

    1 owner invitestep-by-step instructionsvideo verification
    GBP

    Created and configured a Google Business Profile for a home-services contractor, service-area setup, primary category, service catalog, business description, and verification started.

    Service-area listing8 service areasFull service catalog
    Local SEO

    Shipped an approved product-title pattern across a bakery-cafe's online shop and posted replies to 8 Google Business Profile reviews, verifying the new titles live after deploy.

    3 product groups8 review replies3 live titles verified
    Local SEO

    Drafted a plan to list on 8 office and coworking marketplaces for citations and referral traffic, pending client account access.

    8 marketplacesNAP consistencyDirectory citations
    Local SEO

    Completed a website content and SEO pass for an HVAC company: added an owner/E-E-A-T section, tightened titles and metadata, and expanded structured data.

    8 content/SEO changesE-E-A-T owner sectionJSON-LD expandedLocal titles/meta tuned
    Local SEO

    Added the website link to a client's Instagram profile and confirmed the brand-voice questionnaire is still awaiting a reply.

    Instagram link added1 questionnaire sent
    GBP

    Verified and aligned the Google Business Profile phone number with the live website so name, address and phone (NAP) now match across both.

    profile phone updatedwebsite + profile now matchNAP consistency verified
    GBP

    Re-dispatched a browser-automation job to correct a restaurant's Google Business Profile categories, primary plus secondary categories set after the API route hit a tooling gap.

    1 GBP categories job1 title-pattern PR mergedbefore/after readback
    Local SEO

    Shipped 5 new neighbourhood service-area pages with unique local content and structured data, and completed the Google Business Profile logo - profile views up 133% month over month.

    5 service-area pagesJSON-LD schemaGBP logo added133% profile-view lift
    GBP

    Cleared a rejected chat-policy flag from a verified Google Business Profile and confirmed the business description and opening hours are now live in search.

    1 policy flag cleareddescription livehours live
    Local SEO

    Added Google Maps embeds to all 23 city pages, streamlined the top navigation, and replaced the default favicon with a real branded icon on a pool contractor's site rebuild.

    23 city page maps8-item top nav3 favicon sizes
    GBP

    Published a complete business description and weekday opening hours to a verified Google Business Profile, after the listing sat empty for months with no description or hours.

    741-char descriptionMon-Fri 9-5 hoursverified listing
    GBP

    Confirmed pickup and drop-off hours and client approval to remove a duplicate booking provider from a business profile, so customers book directly through the primary scheduling tool.

    2 booking questions resolved1 provider removal approved
    GBP

    Ran a Google Business Profile optimization pass for a med spa, services, a new business description and a social profile submitted for review; logo upload still pending.

    7 services listed747-char descriptionmenu link liveInstagram profile linked
    Local SEO

    Rebuilt a NAP listings tracker for a flooring company, split into two business tabs with one row per directory and streamlined columns for easier citation management.

    2 business tabs36 listing rowsper-directory citations
    Local SEO

    Verified Bing Places sync for a flooring business after a location move, the listing now shows the new address; flagged a street-name typo to fix and queued sign-in for directory updates.

    Bing Places syncedaddress updateddirectory audit
    Local SEO

    Built a Google Sheets NAP listings tracker for a home-services business: 29 local listings documented with current data, status, access and next steps.

    29 listings tracked2 locations coveredlive NAP check
    GBP

    Updated a bakery's Google Business Profile, added a grocery category to the listing and published a text-only sourdough update post with an order-online link, then verified both live.

    2 profile edits1 category added1 post published
    Local SEO

    Completed a Google Business Profile address relocation for a flooring retailer, the new address was entered in the dashboard and confirmed live on the public Maps listing with no pending-review flags.

    GBP address updatedMaps listing verified liveNAP format audited
    Local SEO

    Updated a flooring retailer's website to its new business address, footer and structured-data fields changed and verified live across the homepage, contact and shop pages.

    Address updated site-wideStructured data updatedVerified live
    Local SEO

    Running a full technical SEO audit for a healthcare practice, a 237-item SEO knowledge base mapped against the live site to produce a phased local-SEO optimization plan.

    237-item knowledge base12 URLs audited130 apply-now items scoped
    Local SEO

    Reviewed a skincare clinic's online booking and directory profiles - checked business info consistency across listings and mapped per-category booking links ahead of website wiring.

    5 service categories mapped4 directories checked1 booking widget reviewed
    Local SEO

    Onboarded a new med spa client onto a 3-month growth engagement spanning a new website, local SEO, and Google Ads. Detailed service menu and package tiers received.

    3-month engagementservice menu receivedwebsite + local SEO + ads scope
    GBP

    Ran a post-move Google Business Profile check three days after an address update, the public Maps listing shows the new address with no re-verification, suspension, or closure notices.

    3-day post-change checkpublic Maps panel verifiedno re-verification or suspension flags
    GBP

    Updated a home-services Google Business Profile primary phone number to restore callable contact after their tracking line went down; Google approved the edit and it is now live.

    1 GBP primary phone updatededit approved by Googleverified in GBP Contact tab
    GBP

    Updated a local service business's Google Business Profile primary phone number as an interim fix while its call-tracking line is recovered.

    1 business profile updatedprimary phone number replacedawaiting Google review
    Local SEO

    Researched the local search landscape for a med spa and drafted a website + local SEO proposal, no existing site, unclaimed listing, weak local competition.

    market position reportlocal competitor scanwebsite + SEO proposal
    GBP

    Verified Google Business Profile edit permissions via a validation-only API update, confirmed the account can programmatically edit a restaurant's listing details.

    validation-only API updateedit permission confirmedno live changes
    GBP

    Applied UTM source tagging to a Google Business Profile website link and verified it in the GBP editor, so Maps clicks are attributed separately from organic search.

    1 GBP website link tagged3 UTM parameterseditor-verified
    GBP

    Drafted a map-pack reply covering review-velocity fixes and ran read-only Google Business Profile checks, location, reviews, and posts endpoints all confirmed reachable.

    3 GBP read checks passed94 reviews reviewedmap-pack reply drafted
    Local SEO

    Relocated a home-services company's website and Google Business Profile to its new address, updated site content, purged the prerender cache, and verified the new address live on the site and Google Maps.

    website address updatedGBP profile relocatedprerender cache purgednew address verified on Maps
    GBP

    Audited a Google Business Profile listing and its 94 reviews, identified 2 awaiting replies, and drafted response templates for tone approval.

    94 reviews audited2 replies draftedlisting verified live
    Local SEO

    Audited a healthcare practice's onboarding access across its website platform, domain and Google marketing accounts, then drafted a client status update.

    website platform + domain audit4 Google accounts reviewed4 access items requested
    Local SEO

    Scoped a second week of local SEO for an Austin bakery-cafe: index-coverage audit, local listing category cleanup, review replies and baseline reporting.

    196-URL index audit91 review replies queuedlocal listing category cleanupPageSpeed baseline on 4 URLs
    Local SEO

    Prepared a four-item call agenda to unblock a stalled local SEO content plan - review collection, service-line confirmation, about-page approval, and ranking expectations.

    4-item call agendareview collection planservice-line confirmation
    Local SEO

    Confirmed the first monthly retainer payment for a new engagement and moved a healthcare practice into active onboarding for account access ahead of a local SEO program.

    retainer payment confirmed3-month engagement termaccount access onboarding
    Local SEO

    Coordinated account-access and website handover for a healthcare client after a rebrand and relocation, and confirmed the canonical street address and stale directory listings.

    3 stale map listings flaggeddomain-transfer handovercanonical address reconciliation
    Local SEO

    Verified a call-tracking pool fix is now live on a flooring contractor's website and kicked off an address relocation: swept 24 citation sites and staged a 5-file site update for review.

    24 citation sites swept5-file site update stagedcall-tracking pool fix verified live
    Local SEO

    Ran relocation-prep groundwork for a flooring retailer: confirmed zero existing map listings at the target address and inventoried 11 live citations ahead of a Business Profile address move.

    11 citations inventoried0 map listings at target address4 suite-mismatch citations flagged
    Local SEO

    Built a market position report for a healthcare practice, covering a website SEO audit, a location competitor audit, and a local NAP audit of its online listings.

    website SEO auditlocation competitor auditlocal NAP audit
    Local SEO

    Researched Google Business Profile service-area rules and mapped Austin-market local search demand for a pump-and-equipment repair vertical, sizing 18 keyword terms across the service area.

    18 keyword terms sized~560 avg monthly searchesGBP service-area guideline review
    Local SEO

    Shipped a de-duplication pass on eight city service pages for a design studio, duplicated content cut from 87% to 78% with a unique local content section added to each page.

    8 city service pages de-duplicatedduplication reduced 87% to 78%unique content raised 11-15% to 21-25%2 thin legal pages set to noindex
    Local SEO

    Completed a search-performance review for a residential decorating firm, indexed pages rose from 9 to 18 of 24 and the first genuine local search terms are now registering.

    18 of 24 pages indexed8 local search terms tracking28-day performance review
    Local SEO

    Retitled two service pages for a film equipment rental company, aligned page titles and meta descriptions to distinct local search terms and verified both live.

    2 page titles + meta descriptions updatedverified live as Googlebotno keyword overlap with the homepage
    Local SEO

    Scoped a planned office relocation for a flooring retailer, mapped the Google Business Profile address-move pathway and flagged the local listing touchpoints to update before the move.

    GBP address-move pathway confirmed3 local listing touchpoints flaggedmerchant listing review queued
    Local SEO

    Scoped a planned office relocation for a flooring company, mapped the Google Business Profile address-move pathway and audited the local listing footprint before execution.

    GBP address-move pathway confirmed20-25 local listings audited9 listings confirmed on record
    GBP

    Published a weekly Google Business Profile post for a plumbing company - drain cleaning theme, with a learn-more call to action.

    1 GBP post publishedrotation entry 2 of 6LEARN_MORE call to action
    Local SEO

    Queued two guardrails for a flooring retailer Google Business Profile: a suggested-edit review SOP and photo-verification option checks.

    2 tasks queuedsuggested-edit review SOPphoto-verification watch
    Local SEO

    Reviewed the weekly local-SEO knowledge-base deltas and queued two Google Business Profile follow-ups for a roofing company: a suggested-edit monitoring SOP and a photo-verification watch.

    2 follow-up tasks queuedsuggested-edit monitoring SOPphoto-verification option watchweekly knowledge-base review
    Local SEO

    Reviewed the weekly local-SEO knowledge-base deltas and queued two Google Business Profile follow-ups for a plumbing company: a suggested-edit monitoring SOP and a photo-verification watch.

    2 follow-up tasks queuedsuggested-edit monitoring SOPphoto-verification option watchweekly knowledge-base review
    Local SEO

    Ran the weekly local-SEO research digest and added 2 new To Do items to a flooring client SEO plan: Google Business Profile suggested-edit monitoring and photo-verification prep.

    2 new To Do itemsGBP suggested-edit monitoring SOPGBP photo-verification prep
    Local SEO

    Ran the weekly local-SEO research digest and added 2 new To Do items to a plumbing client SEO plan: Google Business Profile suggested-edit monitoring and photo-verification prep.

    2 new To Do itemsGBP suggested-edit monitoring SOPGBP photo-verification prep
    GBP

    Gained manager access to a home services client listing on Google Business Profile and verified it read-only via the API, unlocking posts, photos, and review management.

    manager access confirmedlisting verified read-only via APIposts/photos/reviews unlocked
    GBP

    Promoted an in-person tasting event for a retail beverage brand across three channels: a Google Business Profile event post, a new homepage event section, and a blog post wired into routing, sitemap and social preview.

    GBP event posthomepage event sectionblog post + sitemap + OG image3 channels

    If your Google Business Profile isn't bringing in local calls, we can fix that. Let's take a look.

    Get started