Published three Google Business Profile posts promoting a non-profit's upcoming fall events, ending a 62-day dormancy on the listing, each with a tracked learn-more link to the matching event page.
Google Business Profile Optimization
Your Google Business Profile is often the first, and only, thing a local customer looks at before deciding. We optimize it end to end so you appear in the map pack, look like the obvious choice, and turn views into calls, directions, and visits.
The profile decides the click
Before anyone reaches your website, they judge you on your Google profile, the photos, the reviews, the hours, the categories. If it's thin or out of date, you lose the customer there. We make sure it earns the click.
Optimized for how Google ranks local
The right primary and secondary categories, complete and consistent information, regular posts and photos, and an active review presence all feed how Google ranks you locally. We keep every one of those signals working in your favor.
Turned into calls and visits
An optimized profile isn't a vanity exercise, it's a conversion surface. We shape it so more of the people who find you take the next step: call, request directions, or book.
Kept current
Profiles drift, hours change, information goes stale, competitors catch up. We keep yours accurate and active so it stays a strength, not a liability.
Recent work in this area
Real projects from our studio. Client details are kept private.
Updated a home-services Google Business Profile to 24/7 hours, reported an off-topic 1-star review to Google, and replied to a new 5-star customer review.
Audited an automated review-approval email that routed internal draft copy into a client inbox, sent a same-day correction, and traced the routing misconfiguration.
Repointed every map link on a dealer website from an address search to the verified Google Business Profile listing, and added hasMap structured data.
Completed a Google Business Profile cleanup for a restaurant, corrected parking and delivery attributes, set holiday special hours, and answered 10 backlogged customer reviews.
Published the first Google Business Profile post for a home-services contractor, an intro post with a learn-more call to action and a real job photo.
Added 8 real job photos to a service-area Google Business Profile, refreshing imagery that was more than a year old.
Launched a Google Business Profile for a San Antonio food-and-beverage business: first post published with a booking call-to-action, logo branding applied, and the profile description optimized for local search.
Cleaned up a verified Google Business Profile to match the website, 10 service areas, 5 categories, a rewritten description, and replies to 13 five-star reviews.
Audited an HVAC company's site repo for phone numbers, confirmed the new main line sitewide, and shipped a fix removing the last stale old-number references so the build tooling cannot reintroduce them.
Corrected parking details on a bakery's Google Business Profile after resolving attribute questions, confirming free lot and garage options while keeping street parking marked paid.
Shipped on-site local SEO for an HVAC contractor, embedded the verified Google Business Profile map, added a review CTA, and strengthened HVACBusiness schema to separate it from a similarly-named competitor.
Invited the business owner as an Owner on a Google Business Profile and emailed step-by-step instructions to accept the invite and complete Google's required video verification.
Created and configured a Google Business Profile for a home-services contractor, service-area setup, primary category, service catalog, business description, and verification started.
Shipped an approved product-title pattern across a bakery-cafe's online shop and posted replies to 8 Google Business Profile reviews, verifying the new titles live after deploy.
Drafted a plan to list on 8 office and coworking marketplaces for citations and referral traffic, pending client account access.
Completed a website content and SEO pass for an HVAC company: added an owner/E-E-A-T section, tightened titles and metadata, and expanded structured data.
Added the website link to a client's Instagram profile and confirmed the brand-voice questionnaire is still awaiting a reply.
Verified and aligned the Google Business Profile phone number with the live website so name, address and phone (NAP) now match across both.
Re-dispatched a browser-automation job to correct a restaurant's Google Business Profile categories, primary plus secondary categories set after the API route hit a tooling gap.
Shipped 5 new neighbourhood service-area pages with unique local content and structured data, and completed the Google Business Profile logo - profile views up 133% month over month.
Cleared a rejected chat-policy flag from a verified Google Business Profile and confirmed the business description and opening hours are now live in search.
Added Google Maps embeds to all 23 city pages, streamlined the top navigation, and replaced the default favicon with a real branded icon on a pool contractor's site rebuild.
Published a complete business description and weekday opening hours to a verified Google Business Profile, after the listing sat empty for months with no description or hours.
Confirmed pickup and drop-off hours and client approval to remove a duplicate booking provider from a business profile, so customers book directly through the primary scheduling tool.
Ran a Google Business Profile optimization pass for a med spa, services, a new business description and a social profile submitted for review; logo upload still pending.
Rebuilt a NAP listings tracker for a flooring company, split into two business tabs with one row per directory and streamlined columns for easier citation management.
Verified Bing Places sync for a flooring business after a location move, the listing now shows the new address; flagged a street-name typo to fix and queued sign-in for directory updates.
Built a Google Sheets NAP listings tracker for a home-services business: 29 local listings documented with current data, status, access and next steps.
Updated a bakery's Google Business Profile, added a grocery category to the listing and published a text-only sourdough update post with an order-online link, then verified both live.
Completed a Google Business Profile address relocation for a flooring retailer, the new address was entered in the dashboard and confirmed live on the public Maps listing with no pending-review flags.
Updated a flooring retailer's website to its new business address, footer and structured-data fields changed and verified live across the homepage, contact and shop pages.
Running a full technical SEO audit for a healthcare practice, a 237-item SEO knowledge base mapped against the live site to produce a phased local-SEO optimization plan.
Reviewed a skincare clinic's online booking and directory profiles - checked business info consistency across listings and mapped per-category booking links ahead of website wiring.
Onboarded a new med spa client onto a 3-month growth engagement spanning a new website, local SEO, and Google Ads. Detailed service menu and package tiers received.
Ran a post-move Google Business Profile check three days after an address update, the public Maps listing shows the new address with no re-verification, suspension, or closure notices.
Updated a home-services Google Business Profile primary phone number to restore callable contact after their tracking line went down; Google approved the edit and it is now live.
Updated a local service business's Google Business Profile primary phone number as an interim fix while its call-tracking line is recovered.
Researched the local search landscape for a med spa and drafted a website + local SEO proposal, no existing site, unclaimed listing, weak local competition.
Verified Google Business Profile edit permissions via a validation-only API update, confirmed the account can programmatically edit a restaurant's listing details.
Applied UTM source tagging to a Google Business Profile website link and verified it in the GBP editor, so Maps clicks are attributed separately from organic search.
Drafted a map-pack reply covering review-velocity fixes and ran read-only Google Business Profile checks, location, reviews, and posts endpoints all confirmed reachable.
Relocated a home-services company's website and Google Business Profile to its new address, updated site content, purged the prerender cache, and verified the new address live on the site and Google Maps.
Audited a Google Business Profile listing and its 94 reviews, identified 2 awaiting replies, and drafted response templates for tone approval.
Audited a healthcare practice's onboarding access across its website platform, domain and Google marketing accounts, then drafted a client status update.
Scoped a second week of local SEO for an Austin bakery-cafe: index-coverage audit, local listing category cleanup, review replies and baseline reporting.
Prepared a four-item call agenda to unblock a stalled local SEO content plan - review collection, service-line confirmation, about-page approval, and ranking expectations.
Confirmed the first monthly retainer payment for a new engagement and moved a healthcare practice into active onboarding for account access ahead of a local SEO program.
Coordinated account-access and website handover for a healthcare client after a rebrand and relocation, and confirmed the canonical street address and stale directory listings.
Verified a call-tracking pool fix is now live on a flooring contractor's website and kicked off an address relocation: swept 24 citation sites and staged a 5-file site update for review.
Ran relocation-prep groundwork for a flooring retailer: confirmed zero existing map listings at the target address and inventoried 11 live citations ahead of a Business Profile address move.
Built a market position report for a healthcare practice, covering a website SEO audit, a location competitor audit, and a local NAP audit of its online listings.
Researched Google Business Profile service-area rules and mapped Austin-market local search demand for a pump-and-equipment repair vertical, sizing 18 keyword terms across the service area.
Shipped a de-duplication pass on eight city service pages for a design studio, duplicated content cut from 87% to 78% with a unique local content section added to each page.
Completed a search-performance review for a residential decorating firm, indexed pages rose from 9 to 18 of 24 and the first genuine local search terms are now registering.
Retitled two service pages for a film equipment rental company, aligned page titles and meta descriptions to distinct local search terms and verified both live.
Scoped a planned office relocation for a flooring retailer, mapped the Google Business Profile address-move pathway and flagged the local listing touchpoints to update before the move.
Scoped a planned office relocation for a flooring company, mapped the Google Business Profile address-move pathway and audited the local listing footprint before execution.
Published a weekly Google Business Profile post for a plumbing company - drain cleaning theme, with a learn-more call to action.
Queued two guardrails for a flooring retailer Google Business Profile: a suggested-edit review SOP and photo-verification option checks.
Reviewed the weekly local-SEO knowledge-base deltas and queued two Google Business Profile follow-ups for a roofing company: a suggested-edit monitoring SOP and a photo-verification watch.
Reviewed the weekly local-SEO knowledge-base deltas and queued two Google Business Profile follow-ups for a plumbing company: a suggested-edit monitoring SOP and a photo-verification watch.
Ran the weekly local-SEO research digest and added 2 new To Do items to a flooring client SEO plan: Google Business Profile suggested-edit monitoring and photo-verification prep.
Ran the weekly local-SEO research digest and added 2 new To Do items to a plumbing client SEO plan: Google Business Profile suggested-edit monitoring and photo-verification prep.
Gained manager access to a home services client listing on Google Business Profile and verified it read-only via the API, unlocking posts, photos, and review management.
Promoted an in-person tasting event for a retail beverage brand across three channels: a Google Business Profile event post, a new homepage event section, and a blog post wired into routing, sitemap and social preview.
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