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    Case study

    Retail marketing campaign

    WebSEOretail
    3
    Deliverables shipped
    3
    Total updates
    Sep 27, 2026 – Nov 11, 2026
    Date range
    Web
    Primary service

    Results at a glance

    Proof points from across the engagement.

    1 homepage section removed
    1 journal article kept live
    verified live
    specials page rebuilt
    301 redirect from old URL
    nav + sitemap updated
    homepage band updated
    31 sitemap URLs corrected

    What we did

    A timeline of updates, most recent first.

    November 2026

    WebShipped

    Removed an outdated event section from a retail website's homepage and kept the event write-up live on the journal page, so the site now promotes only current content.

    1 homepage section removed1 journal article kept liveverified live
    10 hours ago

    October 2026

    WebShipped

    Switched a client website's specials section from monthly to weekly: rebuilt the specials page, added a 301 redirect from the old URL, and updated navigation, homepage band, and sitemap.

    specials page rebuilt301 redirect from old URLnav + sitemap updatedhomepage band updated
    4 weeks ago

    September 2026

    SEOShipped

    Published an on-page SEO pass for a multi-location retailer: fixed canonicals and a sitemap that pointed at a preview domain, added local-intent titles, structured data and internal links, then resubmitted the sitemap.

    31 sitemap URLs corrected3 code changesets published6 live checks passed38 cache keys purged
    6 weeks ago

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