Google Ad Grants management for nonprofits provided by Love Marketing.
Google Ad Grants gives eligible nonprofits up to $10,000 per month in free Google Search advertising. Love.Marketing helps San Antonio and Texas nonprofits apply, set up compliant campaigns and use that budget to bring in donors, volunteers, event attendees and people who need their services.
Many organizations get approved and then barely spend the grant, or get suspended for missing the program rules. Our job is to keep the account compliant and pointed at the outcomes your mission needs.
In the United States, organizations generally need current 501(c)(3) status, a Google for Nonprofits account and a high-quality website with substantial content. Government entities, hospitals and medical groups, schools and universities are not eligible, though many philanthropic arms of those groups are. We check eligibility before you apply.
Grant accounts must keep an account-wide click-through rate of at least 5 percent, track meaningful conversions, avoid single-word and overly generic keywords, keep low-quality keywords paused, and maintain at least two ad groups with two ads and sitelinks in each campaign. We monitor these rules every month so the grant stays active.
We organize campaigns by program, donation appeal, volunteer recruitment and events, and write ads that match what people actually search for. Conversions such as donations, volunteer sign-ups and newsletter joins are tracked so Google's bidding can work toward results, not just clicks.
Ad Grants only cover text ads on Google Search. For events, galas and fundraising pushes, we often add a paid Facebook and Instagram campaign, which we have run for nonprofit events and parades, to reach supporters who are not searching yet.
We start with an eligibility check and a review of your website and goals, then handle the application, account setup, tracking and launch. Contact us for nonprofit pricing; Google Ad Grants budget itself costs your organization nothing.
The ad budget is free, up to $10,000 per month in Google Search ads. Managing the account takes time and expertise, which is where we help.
Google may suspend accounts that miss the 5 percent CTR requirement for two consecutive months. We monitor CTR and restructure keywords and ads before that happens.
Often, yes. We fix the compliance issues, then submit a reinstatement request through Google.
Your mission deserves to be found. If your nonprofit is eligible, we will help you put the full grant to work.