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    Case study

    Nonprofit fundraising-event campaign

    A full-funnel paid social and search-grants push to drive ticket sales and donations for a nonprofit's flagship annual fundraising event.

    Facebook AdsGoogle Ad GrantsCreativeTrackingGoogle Adsnonprofit
    18
    Deliverables shipped
    25
    Total updates
    Sep 15, 2026 – Oct 22, 2026
    Date range
    Facebook Ads
    Primary service

    Results at a glance

    Proof points from across the engagement.

    2 ad campaigns
    4 ad sets
    landing page views
    AI text variations off
    Auto-replies retired
    Paused ads restored
    Final campaign report
    2 ad sets rebudgeted

    What we did

    A timeline of updates, most recent first.

    October 2026

    Facebook AdsShipped

    Launched a Halloween fundraising event ad campaign and scheduled a fall art gala campaign for a nonprofit, both with Advantage+ AI text variations disabled and landing-page-view optimization.

    2 ad campaigns4 ad setslanding page viewsAI text variations off
    2 hours ago
    Facebook AdsIn progress

    Cleaned up live Facebook ad campaigns after an event season: retired outdated Messenger auto-replies, restored ads paused in error, and sent the final performance report.

    Auto-replies retiredPaused ads restoredFinal campaign report
    2 hours ago
    Facebook AdsShipped

    Raised the daily budgets on two live Facebook ad sets to spend a nonprofit client's approved event budget, after a diagnostic found a prior budget edit had reset the ad sets' learning phase.

    2 ad sets rebudgeted4 live ad sets auditedread-back verified
    2 weeks ago
    Facebook AdsShipped

    Raised daily budgets on a live event-traffic ad campaign and launched a second campaign for an upcoming gala — every ad set verified ACTIVE with scheduled stop dates.

    2 campaigns scaled or launched4 ad sets set ACTIVEstop dates verified
    2 weeks ago
    Facebook AdsIn progress

    Reviewed the first five days of a live Facebook ads campaign for a nonprofit fundraising event: 567 link clicks at a 4.53% click-through rate, with a mid-flight budget recommendation.

    5 days of delivery data567 link clicks21,133 impressions4.53% CTR
    2 weeks ago
    Facebook AdsShipped

    Launched a Facebook traffic campaign for a nonprofit's October fundraiser - activated 3 bilingual ads across 2 audience segments with a scheduled hard stop at event close and UTM-tracked destination links.

    1 traffic campaign2 ad sets3 adsbilingual creativescheduled hard stop
    2 weeks ago

    Explore these services

    The service areas this project draws on.

    Google Ad Grants for Nonprofits

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    Facebook Ads for Nonprofits

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    Google Ads Management

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    Reviewed keyword waste on a nonprofit Google Ad Grants account: 6 campaigns checked, no negative keywords needed this pass, and a delivery flag raised for human follow-up.

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