Nonprofit fundraising-event campaign

Ran a nonprofit fundraising ad flight to a scheduled finish and prepped the next gala campaign to launch on time — 933 landing page views and 1,041 link clicks delivered.

Reviewed daily performance on two upcoming nonprofit event ad campaigns; spend pacing is projected to finish under the approved cap and both ticket pages were re-verified live and on sale.

Daily review of two Facebook ad campaigns for non-profit fundraising events: delivery on target, creatives approved, both ticket pages verified, and pacing on track to run through the final day.

Launched a Halloween fundraising event ad campaign and scheduled a fall art gala campaign for a nonprofit, both with Advantage+ AI text variations disabled and landing-page-view optimization.

Cleaned up live Facebook ad campaigns after an event season: retired outdated Messenger auto-replies, restored ads paused in error, and sent the final performance report.

Raised the daily budgets on two live Facebook ad sets to spend a nonprofit client's approved event budget, after a diagnostic found a prior budget edit had reset the ad sets' learning phase.

Raised daily budgets on a live event-traffic ad campaign and launched a second campaign for an upcoming gala — every ad set verified ACTIVE with scheduled stop dates.

Reviewed the first five days of a live Facebook ads campaign for a nonprofit fundraising event: 567 link clicks at a 4.53% click-through rate, with a mid-flight budget recommendation.

Launched a Facebook traffic campaign for a nonprofit's October fundraiser - activated 3 bilingual ads across 2 audience segments with a scheduled hard stop at event close and UTM-tracked destination links.

Built and staged a Facebook ad campaign for a non-profit's October event push — 4 ad creatives and 6 ads created with UTM-tagged landing links, all held paused.

Received client go-ahead on a two-event October Facebook ads build — budgets cleared, a ticketing-page issue resolved, and 2 campaigns with 4 ad sets staged and paused pending ad creation.

Built two Facebook ad campaigns for a nonprofit events client - 2 campaigns, 4 ad sets and 4 bilingual creative sets, staged paused pending client sign-off.

Submitted a Facebook ad account for business verification, clearing the way to lift a platform-imposed daily spending cap ahead of a nonprofit fundraising season.

Ran a full read-only audit of a nonprofit Facebook ad account to confirm all campaign delivery had stopped — 34 campaigns and 27 live ads reviewed, no spend recorded on either of the last two days.

Shipped the closing report for a non-profit event Facebook ad campaign — an 8-page PDF with key metrics, per-ad and per-campaign tables, lessons learned and next steps, plus a client email draft.

Closed out a 13-day Facebook and Instagram ad campaign promoting a nonprofit scholarship parade and delivered the final performance report covering ad delivery, audience, search results, and lessons learned.

Reallocated a Meta ad account ahead of a non-profit event night: reactivated one paused campaign and paused two underperforming ads, each status change confirmed by API read-back.

Paused an underperforming event-response campaign, moved its budget into three ticket-driving ad sets, launched the campaign first video ad, and rewrote both Messenger auto-replies to link to the ticket page.

Drafted a client performance report for a nonprofit parade campaign — 8 days of Meta ad delivery, platform split, age-skew analysis and organic search data consolidated into one review-ready email.

Scoped a Google Ad Grants program for a nonprofit - mapped the account structure and the conversion flow needed to qualify.

Scoping a free nonprofit search-ads program — building account structure & conversion flow

Verifying donation tracking between the fundraising platform and Facebook

Setting up agency manager access for a nonprofit's ad account

Set up conversion tracking and event measurement that holds up for privacy-restricted users

Optimized a live campaign — added warm retargeting audiences and rebalanced ad-set budgets

Launched a full Facebook & Instagram campaign to promote a nonprofit's fundraising event

Designed 12 custom ad creatives, each with a true vertical Stories & Reels cut

Reviewed live performance and shifted budget toward the top-performing bilingual creative