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    Case study

    Automotive marketing campaign

    Google Adsautomotivelocal business
    6
    Deliverables shipped
    19
    Total updates
    Sep 17, 2026 – Oct 8, 2026
    Date range
    Google Ads
    Primary service

    Results at a glance

    Proof points from across the engagement.

    15 zero-conversion terms reviewed
    keyword-waste audit
    shared negative list reviewed
    30-day window
    12 terms reviewed
    0 wasted terms
    31 search terms reviewed
    negative-keyword list verified

    What we did

    A timeline of updates, most recent first.

    October 2026

    Google AdsIn progress

    Completed a keyword-waste review on a trucking-equipment leasing account: audited served search terms and surfaced 15 zero-conversion terms for human review; no negative keywords applied this run.

    15 zero-conversion terms reviewedkeyword-waste auditshared negative list reviewed
    1 day ago
    Google AdsIn progress

    Reviewed 30 days of zero-conversion Google Ads search terms for a trailer-leasing business; confirmed no wasted terms and no negative keywords needed.

    30-day window12 terms reviewed0 wasted terms
    3 days ago
    Google AdsIn progress

    Ran a keyword-waste audit on a search campaign: reviewed 31 search terms and confirmed the negative-keyword list needed no new entries.

    31 search terms reviewednegative-keyword list verified0 new negatives required
    7 days ago

    September 2026

    Google AdsShipped

    Added 8 negative keywords to a Google Ads account, blocking competitor-brand and off-topic searches to reduce wasted spend, and flagged one borderline term for human review.

    8 negative keywords addedcompetitor-brand and off-topic search terms blocked1 borderline term flagged for human review
    9 days ago
    Google AdsShipped

    Ran a keyword-waste cleanup on a trailer-leasing Google Ads account — audited 19 zero-conversion search terms and applied 1 exact-match negative.

    19 search terms audited1 negative applied15 terms surfaced for review
    11 days ago
    Google AdsShipped

    Completed a Google Ads keyword-waste audit — applied one exact-match negative keyword to the account shared negative list and flagged 15 zero-conversion search terms for human review.

    1 negative keyword applied15 zero-conv terms flagged152 search terms reviewedshared negative list updated
    12 days ago

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