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    Case study

    Automotive marketing campaign

    Google Adsautomotivelocal business
    6
    Deliverables shipped
    21
    Total updates
    Sep 17, 2026 – Oct 30, 2026
    Date range
    Google Ads
    Primary service

    Results at a glance

    Proof points from across the engagement.

    22 search terms reviewed
    30-day window
    0 rental-intent terms blocked
    23 terms reviewed
    15 flagged for review
    0 negatives applied
    15 zero-conversion terms reviewed
    keyword-waste audit

    What we did

    A timeline of updates, most recent first.

    October 2026

    Google AdsIn progress

    Ran the twice-weekly search-term audit on a trailer-leasing account: 22 zero-conversion terms reviewed, none qualified for automatic blocking, and every rental-intent query was surfaced for human review.

    22 search terms reviewed30-day window0 rental-intent terms blocked
    2 hours ago
    Google AdsIn progress

    Ran a keyword-waste audit on a trailer-leasing Google Ads account: 23 zero-conversion search terms reviewed, none qualified for negation, 15 surfaced for human review.

    23 terms reviewed15 flagged for review0 negatives applied
    6 days ago
    Google AdsIn progress

    Completed a keyword-waste review on a trucking-equipment leasing account: audited served search terms and surfaced 15 zero-conversion terms for human review; no negative keywords applied this run.

    15 zero-conversion terms reviewedkeyword-waste auditshared negative list reviewed
    3 weeks ago
    Google AdsIn progress

    Reviewed 30 days of zero-conversion Google Ads search terms for a trailer-leasing business; confirmed no wasted terms and no negative keywords needed.

    30-day window12 terms reviewed0 wasted terms
    3 weeks ago
    Google AdsIn progress

    Ran a keyword-waste audit on a search campaign: reviewed 31 search terms and confirmed the negative-keyword list needed no new entries.

    31 search terms reviewednegative-keyword list verified0 new negatives required
    4 weeks ago

    September 2026

    Google AdsShipped

    Added 8 negative keywords to a Google Ads account, blocking competitor-brand and off-topic searches to reduce wasted spend, and flagged one borderline term for human review.

    8 negative keywords addedcompetitor-brand and off-topic search terms blocked1 borderline term flagged for human review
    4 weeks ago

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