Blocked 4 more wasted search terms in a flight-training ad account, stopping budget on aircraft-purchase queries that never convert, and surfaced 171 more for a human call.
Local Business marketing campaign
Results at a glance
Proof points from across the engagement.
What we did
A timeline of updates, most recent first.
October 2026
Completed a Google Ads keyword-waste cleanup, adding 11 exact-match negative keywords to block irrelevant product and off-topic searches while keeping converting terms.
Removed disallowed certification claims from a flight school's search ads and added account-wide negative keywords blocking the related search themes across every active campaign.
Completed a Google Ads compliance cleanup for a local business — removed false claims from 2 responsive search ads and pulled 2 assets, then verified every change against the live account.
Ran a keyword-waste cleanup on a flight-services Google Ads account - added 26 exact-match negative keywords to block off-topic queries and flagged 174 terms for human review.
Ran a Google Ads keyword-waste cleanup: 30-day search-term audit plus 29 exact-match negatives added to a shared negative list to stop off-topic spend.
September 2026
More case studies
Other projects from our studio.
Cleaned up a Google Ads search-term report, blocking 28 wasteful tourism and fixed-wing pilot searches while keeping every core service term open, 186 more flagged for a human second look.
View case →Google AdsReviewed a flight school's website and ad accounts for consistent offer messaging, then drafted corrected ad copy for the pending edits.
View case →Google AdsRan the twice-weekly search-term audit on a trailer-leasing account: 22 zero-conversion terms reviewed, none qualified for automatic blocking, and every rental-intent query was surfaced for human review.
View case →Ready to see results like these?
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