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    Case study

    Local Business marketing campaign

    Google Adslocal businessprofessional services
    13
    Deliverables shipped
    18
    Total updates
    Sep 17, 2026 – Oct 8, 2026
    Date range
    Google Ads
    Primary service

    Results at a glance

    Proof points from across the engagement.

    2 negative keyword phrases
    5 campaigns covered
    ad copy cleanup verified
    2 RSAs edited in place
    1 callout removed
    1 sitelink removed
    post-change account verification
    26 negative keywords added

    What we did

    A timeline of updates, most recent first.

    October 2026

    Google AdsIn progress

    Removed disallowed certification claims from a flight school's search ads and added account-wide negative keywords blocking the related search themes across every active campaign.

    2 negative keyword phrases5 campaigns coveredad copy cleanup verified
    1 day ago
    Google AdsShipped

    Completed a Google Ads compliance cleanup for a local business — removed false claims from 2 responsive search ads and pulled 2 assets, then verified every change against the live account.

    2 RSAs edited in place1 callout removed1 sitelink removedpost-change account verification
    1 day ago
    Google AdsShipped

    Ran a keyword-waste cleanup on a flight-services Google Ads account - added 26 exact-match negative keywords to block off-topic queries and flagged 174 terms for human review.

    26 negative keywords added174 terms surfaced for review
    1 day ago
    Google AdsShipped

    Ran a Google Ads keyword-waste cleanup: 30-day search-term audit plus 29 exact-match negatives added to a shared negative list to stop off-topic spend.

    29 exact-match negatives30-day search-term auditshared negative list
    3 days ago
    Google AdsShipped

    Audited a Google Ads account for off-topic search terms and added 17 exact-match negative keywords to block competitor and irrelevant queries.

    17 negatives added202 search terms reviewed1 shared negative list updated
    7 days ago

    September 2026

    Google AdsShipped

    Ran a search account keyword-waste cleanup: applied 30 exact-match negative keywords covering aircraft-purchase, competitor, and off-topic searches, and flagged 15 more terms for human review.

    30 negative keywords applied15 terms flagged for human reviewshared negative list updated
    9 days ago

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    The service areas this project draws on.

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