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    Case study

    Local Business marketing campaign

    Google Adslocal businessprofessional services
    15
    Deliverables shipped
    20
    Total updates
    Sep 17, 2026 – Oct 30, 2026
    Date range
    Google Ads
    Primary service

    Results at a glance

    Proof points from across the engagement.

    176 search terms reviewed
    4 wasted terms blocked
    171 flagged for review
    11 negatives added
    171 search terms reviewed
    18 flagged for review
    2 negative keyword phrases
    5 campaigns covered

    What we did

    A timeline of updates, most recent first.

    October 2026

    Google AdsShipped

    Blocked 4 more wasted search terms in a flight-training ad account, stopping budget on aircraft-purchase queries that never convert, and surfaced 171 more for a human call.

    176 search terms reviewed4 wasted terms blocked171 flagged for review
    3 hours ago
    Google AdsShipped

    Completed a Google Ads keyword-waste cleanup, adding 11 exact-match negative keywords to block irrelevant product and off-topic searches while keeping converting terms.

    11 negatives added171 search terms reviewed18 flagged for review
    6 days ago
    Google AdsIn progress

    Removed disallowed certification claims from a flight school's search ads and added account-wide negative keywords blocking the related search themes across every active campaign.

    2 negative keyword phrases5 campaigns coveredad copy cleanup verified
    3 weeks ago
    Google AdsShipped

    Completed a Google Ads compliance cleanup for a local business — removed false claims from 2 responsive search ads and pulled 2 assets, then verified every change against the live account.

    2 RSAs edited in place1 callout removed1 sitelink removedpost-change account verification
    3 weeks ago
    Google AdsShipped

    Ran a keyword-waste cleanup on a flight-services Google Ads account - added 26 exact-match negative keywords to block off-topic queries and flagged 174 terms for human review.

    26 negative keywords added174 terms surfaced for review
    3 weeks ago
    Google AdsShipped

    Ran a Google Ads keyword-waste cleanup: 30-day search-term audit plus 29 exact-match negatives added to a shared negative list to stop off-topic spend.

    29 exact-match negatives30-day search-term auditshared negative list
    3 weeks ago

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    The service areas this project draws on.

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