Removed disallowed certification claims from a flight school's search ads and added account-wide negative keywords blocking the related search themes across every active campaign.
Local Business marketing campaign
Results at a glance
Proof points from across the engagement.
What we did
A timeline of updates, most recent first.
October 2026
Completed a Google Ads compliance cleanup for a local business — removed false claims from 2 responsive search ads and pulled 2 assets, then verified every change against the live account.
Ran a keyword-waste cleanup on a flight-services Google Ads account - added 26 exact-match negative keywords to block off-topic queries and flagged 174 terms for human review.
Ran a Google Ads keyword-waste cleanup: 30-day search-term audit plus 29 exact-match negatives added to a shared negative list to stop off-topic spend.
Audited a Google Ads account for off-topic search terms and added 17 exact-match negative keywords to block competitor and irrelevant queries.
September 2026
Ran a search account keyword-waste cleanup: applied 30 exact-match negative keywords covering aircraft-purchase, competitor, and off-topic searches, and flagged 15 more terms for human review.
More case studies
Other projects from our studio.
Audited a Google Ads account's search terms and added 27 exact-match negative keywords to cut off-topic and wrong-service queries, then flagged 193 terms for human review.
View case →Google AdsReviewed a flight school's website and ad accounts for consistent offer messaging, then drafted corrected ad copy for the pending edits.
View case →Google AdsIncreased daily budgets on four budget-limited Google Ads search campaigns and independently verified every new value, clearing the budget constraint on the highest-intent campaign.
View case →Ready to see results like these?
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