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    Case study

    Local Business marketing campaign

    Google Adslocal business
    10
    Deliverables shipped
    16
    Total updates
    Sep 17, 2026 – Oct 8, 2026
    Date range
    Google Ads
    Primary service

    Results at a glance

    Proof points from across the engagement.

    27 negative keywords
    193 terms flagged for review
    shared negative list updated
    28 negative keywords
    30-day search-term audit
    1 shared negative list
    29 exact negatives added
    601 search terms pulled

    What we did

    A timeline of updates, most recent first.

    October 2026

    Google AdsShipped

    Audited a Google Ads account's search terms and added 27 exact-match negative keywords to cut off-topic and wrong-service queries, then flagged 193 terms for human review.

    27 negative keywords193 terms flagged for reviewshared negative list updated
    2 days ago
    Google AdsShipped

    Cleaned up a Google Ads account by adding 28 exact-match negative keywords from a 30-day zero-conversion search-term audit, trimming off-topic tourism and flight-school spillover.

    28 negative keywords30-day search-term audit1 shared negative list
    3 days ago
    Google AdsShipped

    Completed a keyword-waste cleanup on a flight-training account's Google Ads - 29 exact-match negative keywords added and 16 core search terms surfaced for human review.

    29 exact negatives added601 search terms pulled392 terms reviewed16 core terms surfaced
    7 days ago

    September 2026

    Google AdsIn progress

    Audited a flight-training ad account search-term report — 452 zero-conversion terms reviewed against a 662-term shared negative list; waste terms already blocked, nothing new to negate.

    452 search terms reviewed662-term negative list verified30 waste candidates checked
    10 days ago
    Google AdsIn progress

    Audited a local business Google Ads account negative-keyword list for wasted search spend - all identified waste terms were already blocked, so no new negatives were applied this run.

    662 negatives in shared set29 waste terms verified already present0 new negatives applied
    12 days ago
    Google AdsShipped

    Completed a Google Ads keyword-waste cleanup - audited zero-conversion search terms and added 30 exact-match negatives to the account shared negative keyword list.

    30 negative keywords1 shared negative keyword listzero-conversion search-term audit
    12 days ago

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