Audited a Google Ads account's search terms and added 27 exact-match negative keywords to cut off-topic and wrong-service queries, then flagged 193 terms for human review.
Local Business marketing campaign
Results at a glance
Proof points from across the engagement.
What we did
A timeline of updates, most recent first.
October 2026
Cleaned up a Google Ads account by adding 28 exact-match negative keywords from a 30-day zero-conversion search-term audit, trimming off-topic tourism and flight-school spillover.
Completed a keyword-waste cleanup on a flight-training account's Google Ads - 29 exact-match negative keywords added and 16 core search terms surfaced for human review.
September 2026
Audited a flight-training ad account search-term report — 452 zero-conversion terms reviewed against a 662-term shared negative list; waste terms already blocked, nothing new to negate.
Audited a local business Google Ads account negative-keyword list for wasted search spend - all identified waste terms were already blocked, so no new negatives were applied this run.
Completed a Google Ads keyword-waste cleanup - audited zero-conversion search terms and added 30 exact-match negatives to the account shared negative keyword list.
More case studies
Other projects from our studio.
Removed disallowed certification claims from a flight school's search ads and added account-wide negative keywords blocking the related search themes across every active campaign.
View case →Google AdsReviewed a flight school's website and ad accounts for consistent offer messaging, then drafted corrected ad copy for the pending edits.
View case →Google AdsIncreased daily budgets on four budget-limited Google Ads search campaigns and independently verified every new value, clearing the budget constraint on the highest-intent campaign.
View case →Ready to see results like these?
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