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    Case study

    Local Business marketing campaign

    Google Adslocal business
    11
    Deliverables shipped
    17
    Total updates
    Sep 17, 2026 – Oct 30, 2026
    Date range
    Google Ads
    Primary service

    Results at a glance

    Proof points from across the engagement.

    28 negatives applied
    186 terms reviewed
    0 core terms blocked
    27 negative keywords
    193 terms flagged for review
    shared negative list updated
    28 negative keywords
    30-day search-term audit

    What we did

    A timeline of updates, most recent first.

    October 2026

    Google AdsShipped

    Cleaned up a Google Ads search-term report, blocking 28 wasteful tourism and fixed-wing pilot searches while keeping every core service term open — 186 more flagged for a human second look.

    28 negatives applied186 terms reviewed0 core terms blocked
    3 hours ago
    Google AdsShipped

    Audited a Google Ads account's search terms and added 27 exact-match negative keywords to cut off-topic and wrong-service queries, then flagged 193 terms for human review.

    27 negative keywords193 terms flagged for reviewshared negative list updated
    3 weeks ago
    Google AdsShipped

    Cleaned up a Google Ads account by adding 28 exact-match negative keywords from a 30-day zero-conversion search-term audit, trimming off-topic tourism and flight-school spillover.

    28 negative keywords30-day search-term audit1 shared negative list
    3 weeks ago
    Google AdsShipped

    Completed a keyword-waste cleanup on a flight-training account's Google Ads - 29 exact-match negative keywords added and 16 core search terms surfaced for human review.

    29 exact negatives added601 search terms pulled392 terms reviewed16 core terms surfaced
    4 weeks ago

    September 2026

    Google AdsIn progress

    Audited a flight-training ad account search-term report — 452 zero-conversion terms reviewed against a 662-term shared negative list; waste terms already blocked, nothing new to negate.

    452 search terms reviewed662-term negative list verified30 waste candidates checked
    4 weeks ago
    Google AdsIn progress

    Audited a local business Google Ads account negative-keyword list for wasted search spend - all identified waste terms were already blocked, so no new negatives were applied this run.

    662 negatives in shared set29 waste terms verified already present0 new negatives applied
    4 weeks ago

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