Roofing marketing campaign

Completed a full 30-day Google Ads account audit across all live campaigns, identified conversion-goal and call-tracking gaps, and delivered a prioritized three-phase improvement plan.

Cleaned up wasted Google Ads spend for a roofing company: added 30 exact-match negatives to the shared waste list and flagged 15 core-service terms for human review.

Ran a consolidated keyword-waste cleanup on a roofing company Google Ads account — added 30 exact-match negative keywords and flagged 15 zero-conversion core terms for human review.

Fixed conversion tracking for a roofing company Google Ads account so phone-call leads count - made the phone-call conversion biddable and configured GA4 key events so channel attribution reports correctly again.

Ran a consolidated keyword cleanup on a roofing ad account — applied 2 exact-match negatives to the shared negatives list and flagged 15 high-traffic zero-conversion terms for human review.

Rebalanced a roofing company Google Ads account — re-enabled the 5 paused core campaigns and returned the main storm-response campaign to its baseline daily budget after a short surge period.

Reviewed 16 days of a rapid-response storm ad campaign for a roofing company - budget pacing, conversion-tracking gaps and search impression share - delivered as a client dashboard.

Ran a keyword-waste cleanup for a roofing company — added 30 exact-match negative keywords to a shared exclusion list and flagged 0-conversion core terms for human review.

Ran a consolidated evening negative-keyword waste cleanup on a roofing account - audited 491 zero-conversion search terms and confirmed the 666-term negative list needs no new additions.

Completed a Google Ads keyword-waste cleanup for a roofing client — 30 exact-match negative keywords applied to the shared negatives list, with 15 zero-conversion core terms flagged for human review.

Ran a keyword-waste cleanup on a roofing company Google Ads account - post-run verification confirmed 30 exact-match negatives were present in the shared exclusion list; 2 were net-new.

Completed a daily Google Ads account review for a roofing company - triaged every open optimization and staged the next round of negative-keyword and bidding work for human approval.

Ran the daily Google Ads review for a roofing account and applied 30 exact-match negative keywords to cut competitor and off-service search waste.

Ran a 30-day search-term waste audit and applied 30 exact-match negative keywords to a shared negative list in a roofing Google Ads account, stopping zero-conversion queries from serving.

Audited 14 days of paid search queries for a roofing company and added 10 campaign-level phrase negative keywords to block off-intent waste, independently verified live.

Ran a twice-weekly Google Ads review of a storm-damage search campaign for a roofing company — impression-share, lead-source and wasted-spend analysis feeding a negative-keyword and conversion-tracking plan.

Reviewed a roofing company Google Ads search terms and added 30 exact-match negative keywords to block competitor and wrong-service queries, plus flagged core-service and price-research terms for human review.

Ran a daily Google Ads review for a roofing company: audited 30 campaigns, applied 23 exact-match negative keywords to cut competitor and off-service spend, and verified tracking and landing pages.

Ran a Google Ads scorecard on a roofing storm/hail search campaign: 2 leads and 29.5% impression share since launch, with budget and rank capping delivery identified.

Ran a 30-day search-term waste audit on a roofing company Google Ads account and added 30 exact-match negatives to block zero-conversion queries.

Reviewed a roofing company Google Ads account and prioritized the day open items — 10 TODOs across bidding, match-type structure, negative-list consolidation and ad strength.

Ran a daily Google Ads optimization review: applied 30 wasteful-search-term negatives to a shared negative list and audited landing-page final URLs on the live campaign.