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    Case study

    Restoration marketing campaign

    Google Adsrestorationhome services
    14
    Deliverables shipped
    24
    Total updates
    Sep 17, 2026 – Oct 8, 2026
    Date range
    Google Ads
    Primary service

    Results at a glance

    Proof points from across the engagement.

    30 exact-match negatives added
    competitor / off-topic / wrong-service buckets
    30/30 read-back verified
    2 search campaigns
    presence-only location targeting
    verified by read-back
    26 negative keywords
    30-day search-term audit

    What we did

    A timeline of updates, most recent first.

    October 2026

    Google AdsShipped

    Ran a keyword-waste audit on a restoration company's Google Ads account — added 30 exact-match negative keywords to block off-topic, competitor, and wrong-service searches, verified by read-back.

    30 exact-match negatives addedcompetitor / off-topic / wrong-service buckets30/30 read-back verified
    1 day ago
    Google AdsShipped

    Switched two live Google Ads search campaigns from 'presence or interest' to presence-only location targeting to stop ads serving to people outside the target service area.

    2 search campaignspresence-only location targetingverified by read-back
    3 days ago
    Google AdsShipped

    Audited 30 days of zero-conversion search terms and applied 26 exact-match negative keywords to a shared negative list for a restoration account.

    26 negative keywords30-day search-term audit192 zero-conversion terms reviewed
    3 days ago
    Google AdsShipped

    Completed a Monday Google Ads budget pass for a restoration company — one campaign budget verified already at target, one staged increase applied within account guardrails, remainder held for client approval.

    4 campaign budgets audited1 budget increase appliedread-back verified
    4 days ago
    Google AdsIn progress

    Reviewed weekend water-damage campaign delivery and returned the daily budget to baseline after a temporary lift; flagged cleaning-service budgets for increases.

    455 weekend impressions14 clicksbudget returned to baseline
    4 days ago
    Google AdsShipped

    Ran a search-term cleanup on a home services ad account — added 24 exact-match negative keywords to cut wasted spend while protecting core service intent.

    24 negative keywords150 search terms reviewed1 shared negative list
    7 days ago

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