Google AdsShipped
Blocked 30 wasteful search terms across a restoration company's Google Ads account, stopping spend on competitor brands and unrelated queries.
30 negative keywords225 search terms reviewed182 flagged for review
1 hour ago← Back to Love.MarketingCase study
Restoration marketing campaign
Google AdsGBPrestorationhome services
18
Deliverables shipped
30
Total updates
Sep 17, 2026 – Oct 30, 2026
Date range
Google Ads
Primary service
Results at a glance
Proof points from across the engagement.
30 negative keywords
225 search terms reviewed
182 flagged for review
2 campaigns paused
2 budgets trimmed
4 budget shifts staged
9 campaigns audited
4-phase bidding model
What we did
A timeline of updates, most recent first.
October 2026
Google AdsShipped
Rebalanced a home-restoration Google Ads account: paused two underperforming campaigns, trimmed two over-funded budgets, and staged four increases toward the strongest services.
2 campaigns paused2 budgets trimmed4 budget shifts staged
10 hours agoGoogle AdsIn progress
Aligned a Google Ads action plan line-by-line to the agency home services playbook, backed by a full account gap audit and a 4-phase bidding correction.
9 campaigns audited4-phase bidding modelline-by-line plan alignment
2 days agoGoogle AdsShipped
Cleaned up Google Ads keyword waste with 30 exact-match negatives across competitor, off-topic, and wrong-service search terms, plus a 15-term human-review list.
30 exact negatives170 terms reviewed15 flagged for review
6 days agoGoogle AdsShipped
Re-sent a weekly Google Ads report for a restoration company with its first per-service lead breakdown, and replied to the client's water-damage thread with a tracking and ad-rank diagnosis.
9 service lines15 leads in 7 daysper-campaign data26 site key events
6 days agoGBPIn progress
Confirmed pickup and drop-off hours and client approval to remove a duplicate booking provider from a business profile, so customers book directly through the primary scheduling tool.
2 booking questions resolved1 provider removal approved
2 weeks agoSeptember 2026
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Google Ads
Reviewed 30 days of search-term data in a home-services Google Ads account; all 12 zero-conversion terms were core service queries, so none were blocked and 12 were flagged for a human check.
View case →GBPPublished the first of six weekly Google Business Profile posts for a home-services contractor - photo attached, a link to a service page, and a call to action.
View case →Google AdsRan the twice-weekly search-term audit on a trailer-leasing account: 22 zero-conversion terms reviewed, none qualified for automatic blocking, and every rental-intent query was surfaced for human review.
View case →Ready to see results like these?
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