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    Case study

    Retail marketing campaign

    Google Adsretailhome services
    10
    Deliverables shipped
    19
    Total updates
    Sep 17, 2026 – Oct 30, 2026
    Date range
    Google Ads
    Primary service

    Results at a glance

    Proof points from across the engagement.

    116 search terms reviewed
    7 wasted terms blocked
    3 flagged for review
    7 negatives applied
    19 terms surfaced
    7/7 verified
    12 negatives added
    122 terms reviewed

    What we did

    A timeline of updates, most recent first.

    October 2026

    Google AdsShipped

    Reviewed 116 zero-conversion search terms in a flooring retailer's Google Ads account, blocked 7 wasteful queries and flagged 3 more for a human call.

    116 search terms reviewed7 wasted terms blocked3 flagged for review
    1 day ago
    Google AdsShipped

    Completed a Google Ads keyword-waste cleanup, applying 7 exact-match negative keywords and surfacing 19 terms for human review.

    7 negatives applied19 terms surfaced7/7 verified
    7 days ago
    Google AdsShipped

    Completed a keyword-waste cleanup on a retail flooring account — 12 off-topic and competitor search terms negated, core product terms left untouched.

    12 negatives added122 terms reviewedshared negative list
    3 weeks ago
    Google AdsShipped

    Ran a zero-conversion keyword-waste cleanup on a Google Ads account for a home-services flooring retailer - added 12 exact-match negatives from a 30-day search-term review.

    12 negatives added30-day zero-conversion terms reviewednegative keyword list updated
    3 weeks ago
    Google AdsShipped

    Applied 16 exact-match negative keywords to a flooring brand's Google Ads account, blocking competitor and off-service terms while protecting core product queries.

    16 negative keywordscompetitor + off-service terms1 shared negative set
    4 weeks ago

    September 2026

    Google AdsShipped

    Ran an evening keyword-waste cleanup on a live Google Ads account, adding an exact-match negative keyword to block off-topic searches and protect spend.

    1 negative keyword added937 search terms reviewedshared negative list updated
    4 weeks ago

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