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    Case study

    Retail marketing campaign

    Google Adsretailhome services
    8
    Deliverables shipped
    17
    Total updates
    Sep 17, 2026 – Oct 8, 2026
    Date range
    Google Ads
    Primary service

    Results at a glance

    Proof points from across the engagement.

    12 negatives added
    122 terms reviewed
    shared negative list
    30-day zero-conversion terms reviewed
    negative keyword list updated
    16 negative keywords
    competitor + off-service terms
    1 shared negative set

    What we did

    A timeline of updates, most recent first.

    October 2026

    Google AdsShipped

    Completed a keyword-waste cleanup on a retail flooring account — 12 off-topic and competitor search terms negated, core product terms left untouched.

    12 negatives added122 terms reviewedshared negative list
    1 day ago
    Google AdsShipped

    Ran a zero-conversion keyword-waste cleanup on a Google Ads account for a home-services flooring retailer - added 12 exact-match negatives from a 30-day search-term review.

    12 negatives added30-day zero-conversion terms reviewednegative keyword list updated
    3 days ago
    Google AdsShipped

    Applied 16 exact-match negative keywords to a flooring brand's Google Ads account, blocking competitor and off-service terms while protecting core product queries.

    16 negative keywordscompetitor + off-service terms1 shared negative set
    7 days ago

    September 2026

    Google AdsShipped

    Ran an evening keyword-waste cleanup on a live Google Ads account, adding an exact-match negative keyword to block off-topic searches and protect spend.

    1 negative keyword added937 search terms reviewedshared negative list updated
    9 days ago
    Google AdsIn progress

    Completed a keyword-waste audit on a Google Ads search account for a flooring retailer — 0 new negative keywords required; all flagged off-target terms were already excluded.

    search-term waste audit12 off-target terms verified already excluded15 core terms surfaced for human review
    11 days ago
    Google AdsShipped

    Ran a keyword-waste cleanup on a home-services Google Ads account, adding 14 exact-match negative keywords to filter zero-conversion competitor and supplier searches.

    14 negative keywordsexact match onlycompetitor + supplier terms filtered
    12 days ago

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