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    Case study

    Home Services marketing campaign

    Google Adshome services
    0
    Deliverables shipped
    18
    Total updates
    Sep 17, 2026 – Oct 8, 2026
    Date range
    Google Ads
    Primary service

    Results at a glance

    Proof points from across the engagement.

    10 search terms reviewed
    shared negative-keyword list
    0 negatives applied
    10 zero-conversion terms reviewed
    shared negative list audited
    conversion-tracking gap flagged
    41 zero-conversion terms reviewed
    231-term shared negative list

    What we did

    A timeline of updates, most recent first.

    October 2026

    Google AdsIn progress

    Reviewed 10 zero-conversion search terms on a home-services Google Ads account; all were core service-intent terms, so none were negated and all were surfaced for human review.

    10 search terms reviewedshared negative-keyword list0 negatives applied
    1 day ago
    Google AdsIn progress

    Ran a consolidated Google Ads keyword-waste audit for a home-services account - 0 negatives needed, as every zero-conversion search term was core service intent pointing to a tracking gap.

    10 zero-conversion terms reviewed0 negatives appliedshared negative list audited
    3 days ago
    Google AdsIn progress

    Ran a Google Ads keyword-waste audit for a home-services account — reviewed served search terms across 30 days; 0 negatives needed and a conversion-tracking gap was flagged.

    10 search terms reviewed0 negatives appliedconversion-tracking gap flagged
    7 days ago

    September 2026

    Google AdsIn progress

    Ran a Google Ads keyword-waste cleanup for a home-services account; no negatives applied because every zero-conversion search term was core service intent.

    41 zero-conversion terms reviewed231-term shared negative list0 negatives applied
    9 days ago
    Google AdsIn progress

    Reviewed 30 days of Google Ads search terms for a home services account - audited 231 negative keywords, applied 0 new exclusions and surfaced 10 core-intent terms for human review.

    231 negative keywords audited10 search terms reviewed0 exclusions applied
    11 days ago
    Google AdsIn progress

    Ran a keyword-waste cleanup on a home-services Google Ads account, auditing zero-conversion search terms and confirming core service terms were correctly left untouched.

    42 search terms reviewed10 surfaced for review0 negatives applied
    12 days ago

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