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    Case study

    Home Services marketing campaign

    Google Adshome services
    0
    Deliverables shipped
    20
    Total updates
    Sep 17, 2026 – Oct 30, 2026
    Date range
    Google Ads
    Primary service

    Results at a glance

    Proof points from across the engagement.

    12 search terms reviewed
    12 core terms protected
    0 negatives needed
    9 search terms reviewed
    0 negatives applied
    shared negative set intact
    10 search terms reviewed
    shared negative-keyword list

    What we did

    A timeline of updates, most recent first.

    October 2026

    Google AdsIn progress

    Reviewed 30 days of search-term data in a home-services Google Ads account; all 12 zero-conversion terms were core service queries, so none were blocked and 12 were flagged for a human check.

    12 search terms reviewed12 core terms protected0 negatives needed
    1 day ago
    Google AdsIn progress

    Ran a consolidated negative-keyword waste review on a home-services search account: reviewed 9 zero-conversion terms, applied no negatives, and surfaced all 9 for human review.

    9 search terms reviewed0 negatives appliedshared negative set intact
    7 days ago
    Google AdsIn progress

    Reviewed 10 zero-conversion search terms on a home-services Google Ads account; all were core service-intent terms, so none were negated and all were surfaced for human review.

    10 search terms reviewedshared negative-keyword list0 negatives applied
    3 weeks ago
    Google AdsIn progress

    Ran a consolidated Google Ads keyword-waste audit for a home-services account - 0 negatives needed, as every zero-conversion search term was core service intent pointing to a tracking gap.

    10 zero-conversion terms reviewed0 negatives appliedshared negative list audited
    3 weeks ago
    Google AdsIn progress

    Ran a Google Ads keyword-waste audit for a home-services account — reviewed served search terms across 30 days; 0 negatives needed and a conversion-tracking gap was flagged.

    10 search terms reviewed0 negatives appliedconversion-tracking gap flagged
    4 weeks ago

    September 2026

    Google AdsIn progress

    Ran a Google Ads keyword-waste cleanup for a home-services account; no negatives applied because every zero-conversion search term was core service intent.

    41 zero-conversion terms reviewed231-term shared negative list0 negatives applied
    4 weeks ago

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