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    Home Services Marketing Agency

    Love.Marketing is a home services marketing agency that helps HVAC, roofing, plumbing, electrical, restoration and remodeling companies fill their schedules. We run SEO, Google Maps, Google Ads, Local Services Ads and your website as one program, measured by booked calls instead of clicks.

    What home services marketing should do for you

    Home services marketing has one job: turn people with an urgent or expensive problem into booked appointments. That means showing up in the Google Map Pack when someone searches for help, having a service page that answers their question in the first few lines, and making it easy to call or book from a phone. Everything we do is measured against calls, form leads and booked jobs.

    The channels we run together

    Most home service companies need four channels working at the same time: Google Business Profile and local SEO for the Map Pack, website SEO for the organic results, Google Ads and Local Services Ads for immediate demand, and review generation so customers trust you when they compare options. Running them together lets ad data show which searches convert, so SEO can focus on the jobs that make the most money.

    Built around your trades and service area

    An HVAC company needs pages for AC repair, heating, duct cleaning and maintenance plans. A roofer needs storm damage, replacement, inspections and insurance claims. We build one page per real service, name the cities and neighborhoods you actually serve, and back each page with photos of your work and reviews that mention the job.

    Proof we can point to

    Our case studies include a local moving company that reported $301,750 in SEO-driven revenue in one year and a foundation repair company that went from fewer than 20 calls a month to 150 to 200 calls a month. Every business is different and we never guarantee results, but we show you the same kind of numbers every month.

    Programs sized for growth

    Home service companies ready to grow usually start on our Growth plan at $6,000 per month or Accelerate at $9,000 per month, which include SEO, Google Ads management, social media, content, AI tools such as call answering and follow-up automation, and a custom CRM. Smaller companies can start on Starter at $1,000 per month or Standard at $3,000 per month. Plans are month-to-month and ad spend is separate.

    Industries we focus on

    HVAC and air conditioning, roofing, plumbing, electrical, water and fire restoration, foundation repair, remodeling, flooring, pest control, landscaping and garage doors. Our home base is San Antonio and the Texas Hill Country, and we work with home service companies across Texas.

    Recent work in this area

    Real projects from our studio. Client details are kept private.

    SEO

    Shipped a four-page service expansion with unique persona-voiced content, structured data, and a new sitemap to strengthen local service SEO.

    4 service pagessitemap + robots.txtstructured data
    SEO

    Combined a technical SEO wave with 13 new city landing pages and a sitewide rebrand for a home-services contractor, verified across 33 public routes.

    13 city pages33 routes verifiedsitewide rebrandtitles + sitemap
    Local SEO

    Completed a website content and SEO pass for an HVAC company: added an owner/E-E-A-T section, tightened titles and metadata, and expanded structured data.

    8 content/SEO changesE-E-A-T owner sectionJSON-LD expandedLocal titles/meta tuned
    SEO

    Wrote 13 SEO location landing pages for a home-services contractor, replacing thin 'coming soon' stubs with full pages — each covering local county, terrain, permits, top services and 3 FAQs.

    13 location pages524-753 words eachService + Breadcrumb schema3 FAQs per page
    SEO

    Rebuilt a site-wide title and meta-description optimization as a fresh pull request after the original was superseded by a phone-number change, covering 18 routes.

    18 titles + metassitemap lastmod fixedanalytics route guard
    Local SEO

    Added Google Maps embeds to all 23 city pages, streamlined the top navigation, and replaced the default favicon with a real branded icon on a pool contractor's site rebuild.

    23 city page maps8-item top nav3 favicon sizes
    SEO

    Opened a pull request optimizing page titles and meta descriptions across 18 site routes, fixed sitemap last-modified dates, and stopped analytics from firing on internal admin and portal pages.

    18 routes optimizedSitemap dates fixedAnalytics scopedGSC research pulled
    SEO

    Ran a live-site SEO health check on a contractor website — verified index hygiene, canonical tags and AI-crawler access across a 19-page sitemap.

    19 pages crawled14 pages de-indexedcanonicals verifiedAI crawlers allowed
    Local SEO

    Rebuilt a NAP listings tracker for a flooring company — split into two business tabs with one row per directory and streamlined columns for easier citation management.

    2 business tabs36 listing rowsper-directory citations
    Local SEO

    Verified Bing Places sync for a flooring business after a location move — the listing now shows the new address; flagged a street-name typo to fix and queued sign-in for directory updates.

    Bing Places syncedaddress updateddirectory audit
    Local SEO

    Built a Google Sheets NAP listings tracker for a home-services business: 29 local listings documented with current data, status, access and next steps.

    29 listings tracked2 locations coveredlive NAP check
    Local SEO

    Completed a Google Business Profile address relocation for a flooring retailer — the new address was entered in the dashboard and confirmed live on the public Maps listing with no pending-review flags.

    GBP address updatedMaps listing verified liveNAP format audited
    Local SEO

    Updated a flooring retailer's website to its new business address — footer and structured-data fields changed and verified live across the homepage, contact and shop pages.

    Address updated site-wideStructured data updatedVerified live
    Google Ads

    Reviewed 10 zero-conversion search terms on a home-services Google Ads account; all were core service-intent terms, so none were negated and all were surfaced for human review.

    10 search terms reviewedshared negative-keyword list0 negatives applied
    SEO

    Published and verified a wave of technical SEO fixes for a home-services site: absolute canonicals, noindex on thin location pages, schema cleanup, and a trimmed sitemap.

    absolute canonicals verifiedsitemap trimmed 34 to 19 URLsFAQPage schema removedphone-click tracking live
    SEO

    Shipped site-technical SEO fixes to a home services website — absolute canonical tags, noindex on thin city pages, removed broken schema, and fixed form and phone-click conversion tracking.

    2 PRs merged24 files canonicalized14 thin pages noindexedschema cleanedconversion tracking fixed
    SEO

    Completed a full SEO audit and delivered a 4-wave optimization roadmap for a home-services business — 28 tasks covering index hygiene, structured data, tracking, and content.

    full SEO audit4 waves28 tasks
    Local SEO

    Relocated a home-services company's website and Google Business Profile to its new address, updated site content, purged the prerender cache, and verified the new address live on the site and Google Maps.

    website address updatedGBP profile relocatedprerender cache purgednew address verified on Maps
    SEO

    Reworked on-page testimonial placement across a design studio's website, replacing a repeated testimonial block with contextually matched pull-quotes.

    8 service pages7 portfolio pagesreusable pull-quote componentservice-page duplication 78% to 72%
    Google Ads

    Ran a zero-conversion keyword-waste cleanup on a Google Ads account for a home-services flooring retailer - added 12 exact-match negatives from a 30-day search-term review.

    12 negatives added30-day zero-conversion terms reviewednegative keyword list updated
    Google Ads

    Ran a consolidated Google Ads keyword-waste audit for a home-services account - 0 negatives needed, as every zero-conversion search term was core service intent pointing to a tracking gap.

    10 zero-conversion terms reviewed0 negatives appliedshared negative list audited
    SEO

    Updated a client's SEO roadmap with 2 new research-backed initiatives from the latest monthly knowledge review.

    2 roadmap initiatives1 content lane1 site-tech lane
    Google Ads

    Ran a search-term cleanup on a home services ad account — added 24 exact-match negative keywords to cut wasted spend while protecting core service intent.

    24 negative keywords150 search terms reviewed1 shared negative list
    Google Ads

    Applied 16 exact-match negative keywords to a flooring brand's Google Ads account, blocking competitor and off-service terms while protecting core product queries.

    16 negative keywordscompetitor + off-service terms1 shared negative set
    Google Ads

    Ran a Google Ads keyword-waste audit for a home-services account — reviewed served search terms across 30 days; 0 negatives needed and a conversion-tracking gap was flagged.

    10 search terms reviewed0 negatives appliedconversion-tracking gap flagged
    Local SEO

    Verified a call-tracking pool fix is now live on a flooring contractor's website and kicked off an address relocation: swept 24 citation sites and staged a 5-file site update for review.

    24 citation sites swept5-file site update stagedcall-tracking pool fix verified live
    Local SEO

    Ran relocation-prep groundwork for a flooring retailer: confirmed zero existing map listings at the target address and inventoried 11 live citations ahead of a Business Profile address move.

    11 citations inventoried0 map listings at target address4 suite-mismatch citations flagged
    Google Ads

    Ran a Google Ads keyword-waste cleanup for a home-services account; no negatives applied because every zero-conversion search term was core service intent.

    41 zero-conversion terms reviewed231-term shared negative list0 negatives applied
    SEO

    Completed a weekly SEO knowledge review and a site-wide red-flag audit for a window-coverings company; triage came back GREEN with one low-priority item logged.

    weekly KB review1 site auditedGREEN triage1 flag logged
    Local SEO

    Researched Google Business Profile service-area rules and mapped Austin-market local search demand for a pump-and-equipment repair vertical, sizing 18 keyword terms across the service area.

    18 keyword terms sized~560 avg monthly searchesGBP service-area guideline review
    Google Ads

    Reviewed 30 days of Google Ads search terms for a home services account - audited 231 negative keywords, applied 0 new exclusions and surfaced 10 core-intent terms for human review.

    231 negative keywords audited10 search terms reviewed0 exclusions applied
    Google Ads

    Ran a keyword-waste cleanup on a home-services Google Ads account, adding 14 exact-match negative keywords to filter zero-conversion competitor and supplier searches.

    14 negative keywordsexact match onlycompetitor + supplier terms filtered
    Google Ads

    Ran a keyword-waste cleanup on a home-services Google Ads account, auditing zero-conversion search terms and confirming core service terms were correctly left untouched.

    42 search terms reviewed10 surfaced for review0 negatives applied
    SEO

    Queued a new SEO content upgrade for a window-treatments installer — an AI-citation content spec that front-loads the citation-worthy claim in the page intro.

    1 SEO content upgrade queuedAI-citation intro-position specanti-verbosity publish checklist
    SEO

    Queuing two new SEO upgrades for a flooring company — GBP post view-count analytics and an AI-citation content spec.

    2 SEO upgrades queuedGBP post view-count analyticsAI-citation content spec
    SEO

    Queuing two new SEO upgrades for a flooring company — GBP post view-count analytics and an AI-citation content spec.

    2 SEO upgrades queuedGBP post view-count analyticsAI-citation content spec
    Google Ads

    Ran a keyword-waste cleanup across an account's search terms, reviewing zero-conversion queries and holding every core-intent term for human review instead of negating it.

    11 search terms reviewed0 negatives appliedshared negative list audited
    Google Ads

    Ran a 30-day keyword-waste review on a flooring retailer Google Ads account: 941 zero-conversion search terms audited, 18 off-target supplier terms confirmed already excluded from the shared negative list.

    941 zero-conversion search terms reviewed18 off-target terms confirmed already excluded
    Google Ads

    Ran a keyword-waste cleanup pass on a home-services Google Ads account: 44 non-converting search terms reviewed over 30 days, 11 core service terms surfaced for human review, no negatives applied.

    44 search terms reviewed11 core terms surfacednegative-keyword list audited
    SEO

    Audited a home-services website rebuild against its live site, then merged fixes applying exact-match titles, metas and H1s across every route and adding a full XML sitemap.

    63 URLs audited11 exact-match issues fixed59 routes correctedsitemap.xml created4 legacy blog routes added
    SEO

    Set up a recurring monthly retainer payment link for a home services client — subscription product with a monthly price, collecting billing address and phone, wired into the proposal draft.

    1 recurring monthly payment linksubscription product + monthly pricebilling address + phone collection
    Google Ads

    Ran a Google Ads keyword-waste cleanup for a home-services account: 11 zero-conversion search terms surfaced, all core-service intent, so none were negated and no negative-keyword writes were made.

    11 search terms audited0 negatives applied30-day window
    Local SEO

    Scoped a planned office relocation for a flooring retailer — mapped the Google Business Profile address-move pathway and flagged the local listing touchpoints to update before the move.

    GBP address-move pathway confirmed3 local listing touchpoints flaggedmerchant listing review queued
    Local SEO

    Scoped a planned office relocation for a flooring company — mapped the Google Business Profile address-move pathway and audited the local listing footprint before execution.

    GBP address-move pathway confirmed20-25 local listings audited9 listings confirmed on record
    Google Ads

    Ran a keyword-waste audit on a home-services Google Ads account: 9 zero-conversion search terms reviewed, 0 negatives applied — all were core-service intent, so reach was preserved.

    9 zero-conversion terms reviewed0 negatives appliedshared negative list unchanged
    Google Ads

    Ran a daily Google Ads keyword-waste audit - 48 served search terms reviewed across 30 days; 0 negatives applied since all were core-intent, and a conversion-tracking gap was flagged.

    48 served terms reviewed30-day search-term pull0 negatives appliedconversion-tracking audit flagged
    Google Ads

    Ran a daily Google Ads account review - audited conversion tracking, bid strategy and search-term waste across the active campaign set.

    12-section account review12 obvious-waste terms reviewed174-member negative-keyword list
    Google Ads

    Ran a daily Google Ads review for a home-services company — audited a 7-day account snapshot, search terms, conversion tracking and negative-keyword coverage; 0 changes applied pending a lead-form tracking fix.

    12-section review7-day account snapshot48 search terms audited0 changes applied
    Google Ads

    Completed a daily Google Ads audit for a home-services account — reviewed search terms, impression share, budgets and conversion tracking; no wasteful spend negated because every served term is core-service.

    daily account audit12 review sectionsconversion tracking checkedsearch-term waste sweep
    Google Ads

    Ran a daily Google Ads optimization review for a home-services client — audited the search-terms report, negative-keyword coverage, conversion tracking, and landing-page attribution.

    12-point account audit47 search terms reviewedconversion tracking verified
    Local SEO

    Queued two guardrails for a flooring retailer Google Business Profile: a suggested-edit review SOP and photo-verification option checks.

    2 tasks queuedsuggested-edit review SOPphoto-verification watch
    Local SEO

    Ran the weekly local-SEO research digest and added 2 new To Do items to a flooring client SEO plan: Google Business Profile suggested-edit monitoring and photo-verification prep.

    2 new To Do itemsGBP suggested-edit monitoring SOPGBP photo-verification prep
    Google Ads

    Ran a daily Google Ads account review for a flooring company — audited 12 health categories and applied 6 exact-match negative keywords to cut off-target supplier traffic.

    6 negative keywords12-section account review1 active campaign audited
    Google Ads

    Ran a daily Google Ads review for a home-services account — audited 30 days of search terms, conversion tracking, landing pages and budget pacing; no wasteful terms found so no changes were applied.

    full 30-day search-term audit12-point account review0 wasteful terms found
    Google Ads

    Audited 30 days of Google Ads search terms for a flooring retailer and added 2 exact-match negatives to block zero-conversion lumber-yard traffic, after screening 953 served terms.

    953 search terms reviewed151 zero-conversion terms audited2 exact-match negatives added
    Google Ads

    Ran a daily keyword-waste sweep on a home-services Google Ads account — audited 30 days of served search terms, confirmed zero terms to negate, and flagged a conversion-attribution gap on core-service queries.

    30-day search-term audit9 zero-conversion terms reviewed0 negatives appliedconversion-tracking gap flagged
    Google Ads

    Reviewed a home-services Google Ads account and prioritized today’s open optimization items — 8 TODOs across budget pacing, brand coverage, conversion tracking and missing ad assets.

    8 TODO items surfaced3 priority tiersimpression-share reviewad asset gaps
    Google Ads

    Ran a daily Google Ads optimization review for a home-services account: audited search terms, negative-keyword coverage, landing pages and conversion tracking; no changes applied this run.

    1 active search campaign30-day search-terms sweepnegative-list coverage checklanding-page + conversion-tracking audit

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