Shipped a four-page service expansion with unique persona-voiced content, structured data, and a new sitemap to strengthen local service SEO.
Home Services Marketing Agency
Love.Marketing is a home services marketing agency that helps HVAC, roofing, plumbing, electrical, restoration and remodeling companies fill their schedules. We run SEO, Google Maps, Google Ads, Local Services Ads and your website as one program, measured by booked calls instead of clicks.
What home services marketing should do for you
Home services marketing has one job: turn people with an urgent or expensive problem into booked appointments. That means showing up in the Google Map Pack when someone searches for help, having a service page that answers their question in the first few lines, and making it easy to call or book from a phone. Everything we do is measured against calls, form leads and booked jobs.
The channels we run together
Most home service companies need four channels working at the same time: Google Business Profile and local SEO for the Map Pack, website SEO for the organic results, Google Ads and Local Services Ads for immediate demand, and review generation so customers trust you when they compare options. Running them together lets ad data show which searches convert, so SEO can focus on the jobs that make the most money.
Built around your trades and service area
An HVAC company needs pages for AC repair, heating, duct cleaning and maintenance plans. A roofer needs storm damage, replacement, inspections and insurance claims. We build one page per real service, name the cities and neighborhoods you actually serve, and back each page with photos of your work and reviews that mention the job.
Proof we can point to
Our case studies include a local moving company that reported $301,750 in SEO-driven revenue in one year and a foundation repair company that went from fewer than 20 calls a month to 150 to 200 calls a month. Every business is different and we never guarantee results, but we show you the same kind of numbers every month.
Programs sized for growth
Home service companies ready to grow usually start on our Growth plan at $6,000 per month or Accelerate at $9,000 per month, which include SEO, Google Ads management, social media, content, AI tools such as call answering and follow-up automation, and a custom CRM. Smaller companies can start on Starter at $1,000 per month or Standard at $3,000 per month. Plans are month-to-month and ad spend is separate.
Industries we focus on
HVAC and air conditioning, roofing, plumbing, electrical, water and fire restoration, foundation repair, remodeling, flooring, pest control, landscaping and garage doors. Our home base is San Antonio and the Texas Hill Country, and we work with home service companies across Texas.
Recent work in this area
Real projects from our studio. Client details are kept private.
Combined a technical SEO wave with 13 new city landing pages and a sitewide rebrand for a home-services contractor, verified across 33 public routes.
Completed a website content and SEO pass for an HVAC company: added an owner/E-E-A-T section, tightened titles and metadata, and expanded structured data.
Wrote 13 SEO location landing pages for a home-services contractor, replacing thin 'coming soon' stubs with full pages — each covering local county, terrain, permits, top services and 3 FAQs.
Rebuilt a site-wide title and meta-description optimization as a fresh pull request after the original was superseded by a phone-number change, covering 18 routes.
Added Google Maps embeds to all 23 city pages, streamlined the top navigation, and replaced the default favicon with a real branded icon on a pool contractor's site rebuild.
Opened a pull request optimizing page titles and meta descriptions across 18 site routes, fixed sitemap last-modified dates, and stopped analytics from firing on internal admin and portal pages.
Ran a live-site SEO health check on a contractor website — verified index hygiene, canonical tags and AI-crawler access across a 19-page sitemap.
Rebuilt a NAP listings tracker for a flooring company — split into two business tabs with one row per directory and streamlined columns for easier citation management.
Verified Bing Places sync for a flooring business after a location move — the listing now shows the new address; flagged a street-name typo to fix and queued sign-in for directory updates.
Built a Google Sheets NAP listings tracker for a home-services business: 29 local listings documented with current data, status, access and next steps.
Completed a Google Business Profile address relocation for a flooring retailer — the new address was entered in the dashboard and confirmed live on the public Maps listing with no pending-review flags.
Updated a flooring retailer's website to its new business address — footer and structured-data fields changed and verified live across the homepage, contact and shop pages.
Reviewed 10 zero-conversion search terms on a home-services Google Ads account; all were core service-intent terms, so none were negated and all were surfaced for human review.
Published and verified a wave of technical SEO fixes for a home-services site: absolute canonicals, noindex on thin location pages, schema cleanup, and a trimmed sitemap.
Shipped site-technical SEO fixes to a home services website — absolute canonical tags, noindex on thin city pages, removed broken schema, and fixed form and phone-click conversion tracking.
Completed a full SEO audit and delivered a 4-wave optimization roadmap for a home-services business — 28 tasks covering index hygiene, structured data, tracking, and content.
Relocated a home-services company's website and Google Business Profile to its new address, updated site content, purged the prerender cache, and verified the new address live on the site and Google Maps.
Reworked on-page testimonial placement across a design studio's website, replacing a repeated testimonial block with contextually matched pull-quotes.
Ran a zero-conversion keyword-waste cleanup on a Google Ads account for a home-services flooring retailer - added 12 exact-match negatives from a 30-day search-term review.
Ran a consolidated Google Ads keyword-waste audit for a home-services account - 0 negatives needed, as every zero-conversion search term was core service intent pointing to a tracking gap.
Updated a client's SEO roadmap with 2 new research-backed initiatives from the latest monthly knowledge review.
Ran a search-term cleanup on a home services ad account — added 24 exact-match negative keywords to cut wasted spend while protecting core service intent.
Applied 16 exact-match negative keywords to a flooring brand's Google Ads account, blocking competitor and off-service terms while protecting core product queries.
Ran a Google Ads keyword-waste audit for a home-services account — reviewed served search terms across 30 days; 0 negatives needed and a conversion-tracking gap was flagged.
Verified a call-tracking pool fix is now live on a flooring contractor's website and kicked off an address relocation: swept 24 citation sites and staged a 5-file site update for review.
Ran relocation-prep groundwork for a flooring retailer: confirmed zero existing map listings at the target address and inventoried 11 live citations ahead of a Business Profile address move.
Ran a Google Ads keyword-waste cleanup for a home-services account; no negatives applied because every zero-conversion search term was core service intent.
Completed a weekly SEO knowledge review and a site-wide red-flag audit for a window-coverings company; triage came back GREEN with one low-priority item logged.
Researched Google Business Profile service-area rules and mapped Austin-market local search demand for a pump-and-equipment repair vertical, sizing 18 keyword terms across the service area.
Reviewed 30 days of Google Ads search terms for a home services account - audited 231 negative keywords, applied 0 new exclusions and surfaced 10 core-intent terms for human review.
Ran a keyword-waste cleanup on a home-services Google Ads account, adding 14 exact-match negative keywords to filter zero-conversion competitor and supplier searches.
Ran a keyword-waste cleanup on a home-services Google Ads account, auditing zero-conversion search terms and confirming core service terms were correctly left untouched.
Queued a new SEO content upgrade for a window-treatments installer — an AI-citation content spec that front-loads the citation-worthy claim in the page intro.
Queuing two new SEO upgrades for a flooring company — GBP post view-count analytics and an AI-citation content spec.
Queuing two new SEO upgrades for a flooring company — GBP post view-count analytics and an AI-citation content spec.
Ran a keyword-waste cleanup across an account's search terms, reviewing zero-conversion queries and holding every core-intent term for human review instead of negating it.
Ran a 30-day keyword-waste review on a flooring retailer Google Ads account: 941 zero-conversion search terms audited, 18 off-target supplier terms confirmed already excluded from the shared negative list.
Ran a keyword-waste cleanup pass on a home-services Google Ads account: 44 non-converting search terms reviewed over 30 days, 11 core service terms surfaced for human review, no negatives applied.
Audited a home-services website rebuild against its live site, then merged fixes applying exact-match titles, metas and H1s across every route and adding a full XML sitemap.
Set up a recurring monthly retainer payment link for a home services client — subscription product with a monthly price, collecting billing address and phone, wired into the proposal draft.
Ran a Google Ads keyword-waste cleanup for a home-services account: 11 zero-conversion search terms surfaced, all core-service intent, so none were negated and no negative-keyword writes were made.
Scoped a planned office relocation for a flooring retailer — mapped the Google Business Profile address-move pathway and flagged the local listing touchpoints to update before the move.
Scoped a planned office relocation for a flooring company — mapped the Google Business Profile address-move pathway and audited the local listing footprint before execution.
Ran a keyword-waste audit on a home-services Google Ads account: 9 zero-conversion search terms reviewed, 0 negatives applied — all were core-service intent, so reach was preserved.
Ran a daily Google Ads keyword-waste audit - 48 served search terms reviewed across 30 days; 0 negatives applied since all were core-intent, and a conversion-tracking gap was flagged.
Ran a daily Google Ads account review - audited conversion tracking, bid strategy and search-term waste across the active campaign set.
Ran a daily Google Ads review for a home-services company — audited a 7-day account snapshot, search terms, conversion tracking and negative-keyword coverage; 0 changes applied pending a lead-form tracking fix.
Completed a daily Google Ads audit for a home-services account — reviewed search terms, impression share, budgets and conversion tracking; no wasteful spend negated because every served term is core-service.
Ran a daily Google Ads optimization review for a home-services client — audited the search-terms report, negative-keyword coverage, conversion tracking, and landing-page attribution.
Queued two guardrails for a flooring retailer Google Business Profile: a suggested-edit review SOP and photo-verification option checks.
Ran the weekly local-SEO research digest and added 2 new To Do items to a flooring client SEO plan: Google Business Profile suggested-edit monitoring and photo-verification prep.
Ran a daily Google Ads account review for a flooring company — audited 12 health categories and applied 6 exact-match negative keywords to cut off-target supplier traffic.
Ran a daily Google Ads review for a home-services account — audited 30 days of search terms, conversion tracking, landing pages and budget pacing; no wasteful terms found so no changes were applied.
Audited 30 days of Google Ads search terms for a flooring retailer and added 2 exact-match negatives to block zero-conversion lumber-yard traffic, after screening 953 served terms.
Ran a daily keyword-waste sweep on a home-services Google Ads account — audited 30 days of served search terms, confirmed zero terms to negate, and flagged a conversion-attribution gap on core-service queries.
Reviewed a home-services Google Ads account and prioritized today’s open optimization items — 8 TODOs across budget pacing, brand coverage, conversion tracking and missing ad assets.
Ran a daily Google Ads optimization review for a home-services account: audited search terms, negative-keyword coverage, landing pages and conversion tracking; no changes applied this run.
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