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    Case study

    Home Services marketing campaign

    TrackingContentSEOhome services
    3
    Deliverables shipped
    6
    Total updates
    Oct 8, 2026 – Oct 8, 2026
    Date range
    Tracking
    Primary service

    Results at a glance

    Proof points from across the engagement.

    3 conversion events marked
    campaign-tagged website link verified live
    1 persona questionnaire
    7 discovery areas
    7 questionnaire sections
    absolute canonicals verified
    sitemap trimmed 34 to 19 URLs
    FAQPage schema removed

    What we did

    A timeline of updates, most recent first.

    October 2026

    TrackingIn progress

    Marked form, lead-capture and phone-click events as conversions in Google Analytics and confirmed the business profile's website link is now live with campaign tagging.

    3 conversion events markedcampaign-tagged website link verified live
    2 days ago
    ContentIn progress

    Sent a brand-voice persona questionnaire to a home-services business owner to capture story, expertise, service area, customer testimonials, and content guardrails.

    1 persona questionnaire7 discovery areas
    2 days ago
    ContentIn progress

    Drafted and sent a brand-voice persona questionnaire for a home-services contractor, starting the persona build that unblocks an SEO content program.

    1 persona questionnaire7 questionnaire sections
    2 days ago
    SEOShipped

    Published and verified a wave of technical SEO fixes for a home-services site: absolute canonicals, noindex on thin location pages, schema cleanup, and a trimmed sitemap.

    absolute canonicals verifiedsitemap trimmed 34 to 19 URLsFAQPage schema removedphone-click tracking live
    3 days ago
    SEOShipped

    Shipped site-technical SEO fixes to a home services website — absolute canonical tags, noindex on thin city pages, removed broken schema, and fixed form and phone-click conversion tracking.

    2 PRs merged24 files canonicalized14 thin pages noindexedschema cleanedconversion tracking fixed
    3 days ago
    SEOShipped

    Completed a full SEO audit and delivered a 4-wave optimization roadmap for a home-services business — 28 tasks covering index hygiene, structured data, tracking, and content.

    full SEO audit4 waves28 tasks
    3 days ago

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