Completed a consolidated keyword-waste cleanup for a Google Ad Grants account - audited the shared negative keyword list and found no wasteful search terms to negate this cycle.
Nonprofit marketing campaign
Results at a glance
Proof points from across the engagement.
What we did
A timeline of updates, most recent first.
October 2026
Ran a keyword-waste cleanup audit on a nonprofit Google Ad Grants account - report-only, no negative keywords applied.
Ran a consolidated evening keyword-waste cleanup on a nonprofit Google Ad Grants account - audited served search terms, applied no new negatives, and flagged a below-floor account CTR as a suspension risk.
September 2026
Ran the recurring Google Ads keyword-waste audit for a non-profit grant account — 11 zero-conversion search terms reviewed, none met the negative-keyword threshold and no changes were applied.
Ran the evening keyword-waste cleanup on a nonprofit Google Ad Grant: audited 30 days of search terms, applied 0 negatives (none met the auto-negate bar), and flagged a low-CTR Grants suspension risk for human review.
Reviewed search-term waste on a nonprofit Google Ad Grants account; no wasteful queries met the threshold, so no negatives were added and the negative-keyword list was left unchanged.
Explore these services
The service areas this project draws on.
More case studies
Other projects from our studio.
Reviewed a nonprofit's Google Ad Grants conversion setup and nonprofit verification status — flagged a legacy conversion action for a decision and confirmed no policy warnings on the account.
View case →Google Ad GrantsReviewed keyword waste on a nonprofit Google Ad Grants account: 6 campaigns checked, no negative keywords needed this pass, and a delivery flag raised for human follow-up.
View case →Google Ad GrantsLinked a nonprofit’s Google Ad Grants account to the agency manager account after clearing a stuck multi-party admin approval that had blocked the connection.
View case →Ready to see results like these?
Schedule a free consultation and we'll map the work that moves your numbers.
Schedule a free consultation