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    Case study

    Nonprofit marketing campaign

    Google Ad Grantsnonprofit
    1
    Deliverables shipped
    15
    Total updates
    Sep 17, 2026 – Oct 8, 2026
    Date range
    Google Ad Grants
    Primary service

    Results at a glance

    Proof points from across the engagement.

    6 campaigns reviewed
    0 wasteful terms found
    negative keyword list audited
    5 enabled campaigns
    0 negatives applied
    shared negative list audited
    0 new negatives applied
    CTR risk flagged

    What we did

    A timeline of updates, most recent first.

    October 2026

    Google Ad GrantsIn progress

    Completed a consolidated keyword-waste cleanup for a Google Ad Grants account - audited the shared negative keyword list and found no wasteful search terms to negate this cycle.

    6 campaigns reviewed0 wasteful terms foundnegative keyword list audited
    2 days ago
    Google Ad GrantsIn progress

    Ran a keyword-waste cleanup audit on a nonprofit Google Ad Grants account - report-only, no negative keywords applied.

    6 campaigns reviewed5 enabled campaigns0 negatives applied
    4 days ago
    Google Ad GrantsIn progress

    Ran a consolidated evening keyword-waste cleanup on a nonprofit Google Ad Grants account - audited served search terms, applied no new negatives, and flagged a below-floor account CTR as a suspension risk.

    shared negative list audited0 new negatives appliedCTR risk flagged
    8 days ago

    September 2026

    Google Ad GrantsIn progress

    Ran the recurring Google Ads keyword-waste audit for a non-profit grant account — 11 zero-conversion search terms reviewed, none met the negative-keyword threshold and no changes were applied.

    11 search terms reviewed0 negatives applied
    10 days ago
    Google Ad GrantsIn progress

    Ran the evening keyword-waste cleanup on a nonprofit Google Ad Grant: audited 30 days of search terms, applied 0 negatives (none met the auto-negate bar), and flagged a low-CTR Grants suspension risk for human review.

    30-day search-term audit13 search terms reviewed0 negatives appliedCTR suspension risk flagged
    12 days ago
    Google Ad GrantsIn progress

    Reviewed search-term waste on a nonprofit Google Ad Grants account; no wasteful queries met the threshold, so no negatives were added and the negative-keyword list was left unchanged.

    30-day search-term review0 negatives needednegative-keyword list maintained
    12 days ago

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