← Back to Love.Marketing
    Case study

    Nonprofit marketing campaign

    Google Ad Grantsnonprofit
    1
    Deliverables shipped
    17
    Total updates
    Sep 17, 2026 – Oct 30, 2026
    Date range
    Google Ad Grants
    Primary service

    Results at a glance

    Proof points from across the engagement.

    30-day audit window
    0 wasted terms
    0 negatives needed
    30-day search-term audit
    0 terms flagged
    negative list unchanged
    6 campaigns reviewed
    0 wasteful terms found

    What we did

    A timeline of updates, most recent first.

    October 2026

    Google Ad GrantsIn progress

    Ran a 30-day keyword-waste audit on a nonprofit Google Ad Grants account — no wasted search terms qualified for new negatives; flagged the low click-through rate for a human review of ad relevance and campaign serving.

    30-day audit window0 wasted terms0 negatives needed
    1 day ago
    Google Ad GrantsIn progress

    Ran a Google Ads keyword-waste audit for a nonprofit Ad Grants account — reviewed 30 days of search terms and confirmed no negative keywords were needed.

    30-day search-term audit0 terms flaggednegative list unchanged
    7 days ago
    Google Ad GrantsIn progress

    Completed a consolidated keyword-waste cleanup for a Google Ad Grants account - audited the shared negative keyword list and found no wasteful search terms to negate this cycle.

    6 campaigns reviewed0 wasteful terms foundnegative keyword list audited
    3 weeks ago
    Google Ad GrantsIn progress

    Ran a keyword-waste cleanup audit on a nonprofit Google Ad Grants account - report-only, no negative keywords applied.

    6 campaigns reviewed5 enabled campaigns0 negatives applied
    3 weeks ago
    Google Ad GrantsIn progress

    Ran a consolidated evening keyword-waste cleanup on a nonprofit Google Ad Grants account - audited served search terms, applied no new negatives, and flagged a below-floor account CTR as a suspension risk.

    shared negative list audited0 new negatives appliedCTR risk flagged
    4 weeks ago

    September 2026

    Google Ad GrantsIn progress

    Ran the recurring Google Ads keyword-waste audit for a non-profit grant account — 11 zero-conversion search terms reviewed, none met the negative-keyword threshold and no changes were applied.

    11 search terms reviewed0 negatives applied
    4 weeks ago

    Explore these services

    The service areas this project draws on.

    Ready to see results like these?

    Schedule a free consultation and we'll map the work that moves your numbers.

    Schedule a free consultation