Ran a 30-day keyword-waste audit on a nonprofit Google Ad Grants account — no wasted search terms qualified for new negatives; flagged the low click-through rate for a human review of ad relevance and campaign serving.
Nonprofit marketing campaign
Results at a glance
Proof points from across the engagement.
What we did
A timeline of updates, most recent first.
October 2026
Ran a Google Ads keyword-waste audit for a nonprofit Ad Grants account — reviewed 30 days of search terms and confirmed no negative keywords were needed.
Completed a consolidated keyword-waste cleanup for a Google Ad Grants account - audited the shared negative keyword list and found no wasteful search terms to negate this cycle.
Ran a keyword-waste cleanup audit on a nonprofit Google Ad Grants account - report-only, no negative keywords applied.
Ran a consolidated evening keyword-waste cleanup on a nonprofit Google Ad Grants account - audited served search terms, applied no new negatives, and flagged a below-floor account CTR as a suspension risk.
September 2026
Ran the recurring Google Ads keyword-waste audit for a non-profit grant account — 11 zero-conversion search terms reviewed, none met the negative-keyword threshold and no changes were applied.
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Rechecked ad serving right after rebuilding a nonprofit's Google Ad Grants account, preview still matched no keywords, and a peer grant account averaged under one impression a day. Serving needs 24 hours.
View case →Google Ad GrantsRan a keyword-waste audit across 6 grant-funded search campaigns for a nonprofit; no wasted search terms met the threshold to block, and campaign serving was flagged for a human check.
View case →Google Ad GrantsLinked a nonprofit’s Google Ad Grants account to the agency manager account after clearing a stuck multi-party admin approval that had blocked the connection.
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