Proof points from across the engagement.
A timeline of updates, most recent first.
Reviewed a nonprofit's Google Ad Grants conversion setup and nonprofit verification status — flagged a legacy conversion action for a decision and confirmed no policy warnings on the account.
Attached a 62-term shared negative-keyword list to three Google Ad Grants campaigns and added bilingual (English + Spanish) language targeting so Spanish-browser searchers can see the ads.
Added targeted keywords and staged a bidding-strategy change to fix zero-impression campaigns on a nonprofit Google Ad Grants account.
Audited a nonprofit's Google Ad Grants account: verified 8 account-level callouts, cleaned up stale assets, fixed a non-compliant ad headline, and diagnosed zero-impression delivery across 3 campaigns.
Imported a form-fill event from analytics into Google Ads as a primary conversion, so a nonprofit's smart bidding now optimizes on both donations and lead-form submissions.
Launched three evergreen Google Ad Grants campaigns for a nonprofit — Brand, Mission, and Donor — with all ad groups enabled, conversion-based Smart Bidding, and account-level sitelinks live.
The service areas this project draws on.
Other projects from our studio.
Reviewed keyword waste on a nonprofit Google Ad Grants account: 6 campaigns checked, no negative keywords needed this pass, and a delivery flag raised for human follow-up.
View case →Google Ad GrantsCompleted a consolidated keyword-waste cleanup for a Google Ad Grants account - audited the shared negative keyword list and found no wasteful search terms to negate this cycle.
View case →Google Ad GrantsLinked a nonprofit’s Google Ad Grants account to the agency manager account after clearing a stuck multi-party admin approval that had blocked the connection.
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