Proof points from across the engagement.
A timeline of updates, most recent first.
Rechecked ad serving right after rebuilding a nonprofit's Google Ad Grants account — preview still matched no keywords, and a peer grant account averaged under one impression a day. Serving needs 24 hours.
Rebuilt a nonprofit's Google Ad Grants account to start serving: bidding moved to Maximize Clicks with a CPC cap, 18 new targeted keywords, six new ads, and corrected landing pages.
Reviewed a nonprofit's Google Ad Grants conversion setup and nonprofit verification status — flagged a legacy conversion action for a decision and confirmed no policy warnings on the account.
Attached a 62-term shared negative-keyword list to three Google Ad Grants campaigns and added bilingual (English + Spanish) language targeting so Spanish-browser searchers can see the ads.
Added targeted keywords and staged a bidding-strategy change to fix zero-impression campaigns on a nonprofit Google Ad Grants account.
Audited a nonprofit's Google Ad Grants account: verified 8 account-level callouts, cleaned up stale assets, fixed a non-compliant ad headline, and diagnosed zero-impression delivery across 3 campaigns.
The service areas this project draws on.
Other projects from our studio.
Ran a keyword-waste audit across 6 grant-funded search campaigns for a nonprofit; no wasted search terms met the threshold to block, and campaign serving was flagged for a human check.
View case →Google Ad GrantsRan a 30-day keyword-waste audit on a nonprofit Google Ad Grants account, no wasted search terms qualified for new negatives; flagged the low click-through rate for a human review of ad relevance and campaign serving.
View case →Google Ad GrantsLinked a nonprofit’s Google Ad Grants account to the agency manager account after clearing a stuck multi-party admin approval that had blocked the connection.
View case →Schedule a free consultation and we'll map the work that moves your numbers.
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