Audited 30 days of wasted search terms for a plumbing company and blocked 30 competitor and product queries from the ad account, protecting budget for real service searches.
Plumbing marketing campaign
Results at a glance
Proof points from across the engagement.
What we did
A timeline of updates, most recent first.
November 2026
October 2026
Blocked 30 wasteful search terms in a plumbing Google Ads account, reviewing 246 zero-conversion queries and holding core service terms for human review.
Cleaned up wasted search traffic by applying 30 exact-match negative keywords to a plumbing client's shared negative list after auditing 245 search terms.
Increased daily budgets on four budget-limited Google Ads search campaigns and independently verified every new value, clearing the budget constraint on the highest-intent campaign.
Completed a consolidated Google Ads keyword-waste cleanup for a plumbing client: applied 27 exact-match negative keywords and surfaced core-service terms for human review.
Completed a consolidated Google Ads keyword-waste cleanup — reviewed 30 days of zero-conversion search terms and added 29 exact-match negatives to a shared negative list.
September 2026
More case studies
Other projects from our studio.
Blocked 1 wasted search term on a trailer-leasing Google Ads account and flagged 15 more for human review, with budgets, bids and ad copy left untouched.
View case →Google AdsBlocked 26 wasted search terms from a flight-training account's Google Ads, stopping spend on tourism and other off-topic searches that never converted.
View case →Google AdsBlocked 7 off-target search terms from a local flooring retailer's Google Ads after reviewing 117 zero-conversion queries, while keeping core product searches untouched for human review.
View case →Ready to see results like these?
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