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    Case study

    Plumbing marketing campaign

    Google Adsplumbing
    12
    Deliverables shipped
    19
    Total updates
    Sep 17, 2026 – Oct 8, 2026
    Date range
    Google Ads
    Primary service

    Results at a glance

    Proof points from across the engagement.

    4 search campaigns doubled
    7 budgets independently verified
    budget-constrained status cleared
    27 exact-match negatives
    negative list 506 to 510
    200 waste terms reviewed
    29 negative keywords
    30-day search-term review

    What we did

    A timeline of updates, most recent first.

    October 2026

    Google AdsShipped

    Increased daily budgets on four budget-limited Google Ads search campaigns and independently verified every new value, clearing the budget constraint on the highest-intent campaign.

    4 search campaigns doubled7 budgets independently verifiedbudget-constrained status cleared
    1 day ago
    Google AdsShipped

    Completed a consolidated Google Ads keyword-waste cleanup for a plumbing client: applied 27 exact-match negative keywords and surfaced core-service terms for human review.

    27 exact-match negativesnegative list 506 to 510200 waste terms reviewed
    1 day ago
    Google AdsShipped

    Completed a consolidated Google Ads keyword-waste cleanup — reviewed 30 days of zero-conversion search terms and added 29 exact-match negatives to a shared negative list.

    29 negative keywords30-day search-term review1 shared negative list updated
    3 days ago
    Google AdsShipped

    Reviewed 283 search terms in a plumbing company's Google Ads account and added 30 exact-match negative keywords to block competitor, utility and off-topic traffic.

    30 negative keywords added283 search terms reviewed1 shared negative list updated
    7 days ago
    Google AdsShipped

    Audited search campaign budgets for a plumbing company and drafted a budget-increase plan for client approval.

    6 search campaigns audited4 budgets recommendedbudget-lost impression share analysis
    8 days ago
    Google AdsShipped

    Drafted a client proposal to test streaming TV advertising alongside paid search, with the build, the media, and the ongoing management split into three separate line items.

    streaming TV test proposal3 separate line items90-day test plan
    8 days ago

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