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    Case study

    Plumbing marketing campaign

    Google Adsplumbing
    15
    Deliverables shipped
    22
    Total updates
    Sep 17, 2026 – Nov 10, 2026
    Date range
    Google Ads
    Primary service

    Results at a glance

    Proof points from across the engagement.

    30 wasted terms blocked
    30-day search-term audit
    30 exact-match exclusions
    30 terms blocked
    246 queries reviewed
    30 of 30 verified
    30 negatives applied
    245 terms audited

    What we did

    A timeline of updates, most recent first.

    November 2026

    Google AdsShipped

    Audited 30 days of wasted search terms for a plumbing company and blocked 30 competitor and product queries from the ad account, protecting budget for real service searches.

    30 wasted terms blocked30-day search-term audit30 exact-match exclusions
    14 hours ago

    October 2026

    Google AdsShipped

    Blocked 30 wasteful search terms in a plumbing Google Ads account, reviewing 246 zero-conversion queries and holding core service terms for human review.

    30 terms blocked246 queries reviewed30 of 30 verified
    11 days ago
    Google AdsShipped

    Cleaned up wasted search traffic by applying 30 exact-match negative keywords to a plumbing client's shared negative list after auditing 245 search terms.

    30 negatives applied245 terms auditedshared negative list
    2 weeks ago
    Google AdsShipped

    Increased daily budgets on four budget-limited Google Ads search campaigns and independently verified every new value, clearing the budget constraint on the highest-intent campaign.

    4 search campaigns doubled7 budgets independently verifiedbudget-constrained status cleared
    4 weeks ago
    Google AdsShipped

    Completed a consolidated Google Ads keyword-waste cleanup for a plumbing client: applied 27 exact-match negative keywords and surfaced core-service terms for human review.

    27 exact-match negativesnegative list 506 to 510200 waste terms reviewed
    4 weeks ago
    Google AdsShipped

    Completed a consolidated Google Ads keyword-waste cleanup — reviewed 30 days of zero-conversion search terms and added 29 exact-match negatives to a shared negative list.

    29 negative keywords30-day search-term review1 shared negative list updated
    5 weeks ago

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