Increased daily budgets on four budget-limited Google Ads search campaigns and independently verified every new value, clearing the budget constraint on the highest-intent campaign.
Plumbing marketing campaign
Results at a glance
Proof points from across the engagement.
What we did
A timeline of updates, most recent first.
October 2026
Completed a consolidated Google Ads keyword-waste cleanup for a plumbing client: applied 27 exact-match negative keywords and surfaced core-service terms for human review.
Completed a consolidated Google Ads keyword-waste cleanup — reviewed 30 days of zero-conversion search terms and added 29 exact-match negatives to a shared negative list.
Reviewed 283 search terms in a plumbing company's Google Ads account and added 30 exact-match negative keywords to block competitor, utility and off-topic traffic.
Audited search campaign budgets for a plumbing company and drafted a budget-increase plan for client approval.
Drafted a client proposal to test streaming TV advertising alongside paid search, with the build, the media, and the ongoing management split into three separate line items.
September 2026
More case studies
Other projects from our studio.
Removed disallowed certification claims from a flight school's search ads and added account-wide negative keywords blocking the related search themes across every active campaign.
View case →Google AdsCompleted a keyword-waste review on a trucking-equipment leasing account: audited served search terms and surfaced 15 zero-conversion terms for human review; no negative keywords applied this run.
View case →Google AdsAudited a Google Ads account's search terms and added 27 exact-match negative keywords to cut off-topic and wrong-service queries, then flagged 193 terms for human review.
View case →Ready to see results like these?
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