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    Case study

    Home Services marketing campaign

    SEOLocal SEOhome servicesprofessional serviceslocal business
    2
    Deliverables shipped
    6
    Total updates
    Sep 27, 2026 – Oct 7, 2026
    Date range
    SEO
    Primary service

    Results at a glance

    Proof points from across the engagement.

    8 service pages
    7 portfolio pages
    reusable pull-quote component
    service-page duplication 78% to 72%
    2 delta tasks
    AI lead-source field
    content + CRO A/B test
    4-item call agenda

    What we did

    A timeline of updates, most recent first.

    October 2026

    SEOShipped

    Reworked on-page testimonial placement across a design studio's website, replacing a repeated testimonial block with contextually matched pull-quotes.

    8 service pages7 portfolio pagesreusable pull-quote componentservice-page duplication 78% to 72%
    2 days ago
    SEOIn progress

    Reviewed the weekly SEO knowledge-base update and queued two follow-up improvements — a first-party AI lead-source field and an A/B test of expanded, single-CTA content.

    2 delta tasksAI lead-source fieldcontent + CRO A/B test
    6 days ago
    Local SEOIn progress

    Prepared a four-item call agenda to unblock a stalled local SEO content plan - review collection, service-line confirmation, about-page approval, and ranking expectations.

    4-item call agendareview collection planservice-line confirmation
    8 days ago

    September 2026

    SEOIn progress

    Ran a weekly SEO review and triaged on-page risk flags for a local business — content-duplication, thin-content and schema items catalogued.

    6 risk flags triagedportfolio template duplication measuredcontent-depth and schema audit
    11 days ago
    Local SEOShipped

    Shipped a de-duplication pass on eight city service pages for a design studio — duplicated content cut from 87% to 78% with a unique local content section added to each page.

    8 city service pages de-duplicatedduplication reduced 87% to 78%unique content raised 11-15% to 21-25%2 thin legal pages set to noindex
    12 days ago
    Local SEOIn progress

    Completed a search-performance review for a residential decorating firm — indexed pages rose from 9 to 18 of 24 and the first genuine local search terms are now registering.

    18 of 24 pages indexed8 local search terms tracking28-day performance review
    12 days ago

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