The AI-content 'SEO' that spikes fast, then craters in six months.

There is a tempting pitch going around: point AI at your site, publish content at massive scale, watch traffic soar. Edward Sturm calls it what it is, a boom-and-bust trap.

How the trap springs

The pattern is consistent. Fully automated AI content often does spike for a while. Then, usually within six to eight months, Google's scaled-content-abuse policies catch up and traffic collapses, sometimes to almost nothing. The 'growth' was borrowed, and the bill comes due.

If a tactic only works until Google notices, it was never a strategy.

What we do instead

We use AI to work faster, not to flood your site with filler. The durable play, the one Sturm points to, is brand building and showing up across more than one channel, backed by content real people actually find useful. That is how our SEO and content work is built: to compound, not to crash.

A spike you lose isn't growth. We build the kind you keep. That's marketing made with love.