Insights
Marketing moves fast. We write about what’s actually changing in search, AI, and local growth, so you don’t have to track every update yourself.
For two years the advice was “get on Reddit.” This summer that bet lost almost half its value. Here’s what the shake-up really means, and why it doesn’t change the fundamentals.
Read more →Whitespark's local update, with a leader running ~700 locations, on how AI is reshaping local search right now.
Read more →Whitespark on a real shift: AI now reads your reviews as evidence, which changes how you should ask for them.
Read more →Rand Fishkin cuts through the 'GEO' hype: it's not a new field, it's brand-first SEO applied to a new surface.
Read more →Google quietly put its Gemini AI inside Google Business Profile. Useful, but convenience isn't the same as strategy.
Read more →Irwin How reviewed 70,000 websites and found the same gap over and over: plenty of traffic, not enough conversion.
Read more →Whitespark's blunt reminder: low-effort AI content, 'slop,' isn't fooling Google or the people who land on it.
Read more →Edward Sturm exposes an ugly, growing attack: fake copyright takedowns that quietly remove real pages from Google.
Read more →Whitespark showed something every owner should test: three AI assistants, one business, three different, sometimes wrong, answers.
Read more →Edward Sturm makes the case that image SEO, the boring stuff most sites skip, is quietly a real traffic channel.
Read more →A change every local business owner should hear: Google is now asking reviewers whether a business offered a reward for their review.
Read more →Whitespark on the next shift: AI agents that don't just answer questions, they take action, on your customer's behalf.
Read more →For the first time, Google will show you how your site performs inside AI Overviews and AI Mode. That's a big deal.
Read more →Every few months a headline declares Google Search dead. Edward Sturm cut through the latest round with the nuance nobody's saying.
Read more →A Google Maps change in Europe is a useful signal for the rest of us about where review moderation is heading.
Read more →Edward Sturm on the AI-SEO trap: it looks like a rocket for a few months, then Google's spam policies catch up.
Read more →GA4 has a reputation for being painful. Its new native AI quietly fixes a lot of that, Edward Sturm says.
Read more →Edward Sturm showed that ChatGPT quietly runs web searches before it answers, and you can see them. That changes the game.
Read more →Seer Interactive's Wil Reynolds said the quiet part loud: most SEOs are “loopholeists,” not marketers, and it's why they get wrecked.
Read more →Edward Sturm dug into the March core update and found a lot of the 'growth' everyone celebrated was a tool glitch.
Read more →Edward Sturm highlighted a shift a lot of businesses will be glad to hear: in AI answers, your money pages are winning the citation.
Read more →Edward Sturm resurfaced a piece of SEO history that's still costing agencies today, and why the honest version of guest writing still has a place.
Read more →In a long talk with Edward Sturm, Lily Ray laid out where search is heading. It lines up with how we've always worked.
Read more →The ChatGPT ads everyone dreaded arrived, and they're less invasive than the rumors. Here's what actually matters.
Read more →Google released official, industry-specific guides for getting the most out of your Business Profile. Here's what changed, and what still takes a human.
Read more →Edward Sturm broke down how a company ranked #1 with barely any backlinks. The lesson holds for any business.
Read more →