A competitor can get your pages pulled from Google with a fake copyright claim.

This one is less feel-good and more forewarned-is-forearmed. Edward Sturm exposed a fast-growing dirty trick: fraudulent DMCA copyright takedown requests that get legitimate pages removed from Google search, with almost no effort for the attacker.

Why it's hard to stop

Google acknowledges the problem but says its legal compliance obligations mean it has to process the notices it receives. That creates a near-zero-cost weapon: a competitor can file bogus claims and watch your pages vanish while you scramble to fight back.

What to do about it

The answer is not panic, it is awareness and a defense plan: monitoring for takedowns against your content and knowing how to respond fast if it happens. This is exactly the kind of quiet risk we watch for clients as part of managing their SEO, so a page does not disappear without anyone noticing for weeks.

Part of protecting your visibility is watching for the people trying to take it. That's marketing made with love.