Free guides

    Love Marketing School

    Plain-English marketing lessons for business owners and the people who run marketing for them. No jargon, and every fact is sourced. An educated client hires an educated agency.

    By John Frazee, Founder of Love.Marketing · Updated October 26, 2026

    Start here

    What Is Marketing? The big pictureWhat marketing really is, the types, the right order, what moves the needle, and how it evolved from Pompeii to AI search.Read

    Inside the guide

    The types of marketingPrint, radio, TV, billboards, websites, SEO, ads, social and AI search, and how to tell if each one works.Read The right order to market a businessResearch, brand and website come first. Billboards do not.Read What moves the needleA priority scorecard of 15 marketing activities, ranked by stage.Read The history of marketingA fact-checked timeline from painted walls to ads inside ChatGPT.Read

    Rather talk it through? We are happy to walk you through your own marketing, step by step.

    Book a consultation